Personyze

Personyze
Type Private
Industry Web analytics[1]
Founded Nov 2008
Key people Yakov Shabat[2]
Danny Hen[2]
Employees 18[3]
Website www.personyze.com

Personyze is a Web 2.0 start-up company based in Tel Aviv, Israel, that provides software as a service (SaaS).[2]

History

Personyze was founded in November 2008 in Tel Aviv, Israel, by Yakov Shabat and Danny Hen. Within two years, it became a leading personalization website providers,[4] with Facebook integration[5] and behavioral targeting.[6] Personyze also provides analytics and A/B testing.[3] In June 2011 Rapleaf announced a partnership with Personyze to allow the use of the demographics database[6][7] and in July 2011 they introduced plugins to the content management systems WordPress and Joomla.[1]

References

  1. ^ a b Carr, David F. (29 Juli 2011). "BrainYard News Briefs: Polycom Adds SMB Videoconferencing Options". InformationWeek. http://www.informationweek.com/thebrainyard/news/video_conferencing_telepresence/231002953. Retrieved 4 December 2011. 
  2. ^ a b c Cohen, Tova (20 June 2011). "Personyze sees boom in personalised web content". Tel Aviv: Reuters. http://www.reuters.com/article/2011/06/20/personyze-idUSLDE75E0G320110620. Retrieved 4 December 2011. 
  3. ^ a b Silverberg, David (12 July 2011). "How Personyze Wants to Customize the Web". Digital Journal, Inc.. http://www.futureofmediaevents.com/2011/07/12/how-personyze-wants-to-customize-the-web/. Retrieved 4 December 2011. 
  4. ^ Hill, Kashmir (5 May 2011). "Resisting the Algorithms". Forbes. http://www.forbes.com/sites/kashmirhill/2011/05/05/resisting-the-algorithms/. Retrieved 4 December 2011. 
  5. ^ Eddy, Nathan (28 April 2011). "Facebook Integration Added to Personyze". eWeek. http://www.eweek.com/c/a/Midmarket/Facebook-Integration-Added-to-Personyze-774299/. Retrieved 4 December 2011. 
  6. ^ a b Rao, Leena (24 April 2011). "Personyze Allows Website Owners to Scale Personalization for Visitors". Techcrunch. http://techcrunch.com/2011/04/24/personyze-allows-website-owners-to-scale-personalization-for-visitors/. Retrieved 4 December 2011. 
  7. ^

External links