| Type | Private |
|---|---|
| Founded | San Francisco, California, USA |
| Founder(s) | Jodee Rich |
| Headquarters | San Francisco, United States |
| Area served | Worldwide |
| Key people | Jodee Rich, CEO |
| Employees | 33[1] |
| Website | peoplebrowsr.com |
| Type of site | Social Networking |
| Advertising | No |
| Registration | Optional |
| Available in | English |
| Launched | 2006 |
| Current status | Active |
PeopleBrowsr is a social media analytics company and the creator of Kred, a measurement of social influence. The company provides influence measurement, data mining, analytics, research, and brand engagement social campaign services.
PeopleBrowsr's mission is to build social analytics solutions that identify influential people, track conversations in real time, and enable engagement. It does this by storing and indexing data from social media networks, which is then made available to users through its platform, Playground,[2][3] or via an API for custom development.
PeopleBrowsr collects metadata from social media networks about users, brands and events for real-time statistical and human sentiment analysis.[4] The company currently stores and indexes over 1,000 days and 100 terabytes of social data from the Full Twitter Firehose, Facebook, Flickr, over 40 million blogs and forums (including Blogspot, Tumblr, Wordpress, Posterous and others), and several other sources.
PeopleBrowsr has clients in many industries, including advertising, airline, automotive, entertainment, retail, software, fashion, news and communication.[5] Its customers are top global brands, enterprise brand managers, social media strategists, advertising agencies, and public relations firms.
PeopleBrowsr believes that social analytics can accurately depict human behaviors like Influence and Generosity, and that the openness and transparency of social networks will be the catalyst for the next great leap in community and productivity.[6] The company's CEO Jodee Rich has compared the state of social analytics to the early stages of the science of genetics.[7]
PeopleBrowsr is a global company with offices in San Francisco, New York, Los Angeles, Sydney, Manila and London.
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PeopleBrowsr was established in 2006 by Jodee Rich and built by an international team of engineers based in Australia, Germany, the US, Canada and Russia. PeopleBrowsr stores data from Flickr, Youtube and Craigslist posts, the Full Twitter Firehose feed, over 40 million blogs and forums (including Tumblr, Wordpress, Blogspot, Posterous and others) and has built API bridges to Twitter, Facebook, and other social networking sites.
In December 2008, PeopleBrowsr launched a deep search dashboard for managing and engaging with the social stream.[8] It was given enthusiastic reviews from social media experts including Scobleizer[9] Tim O'Reilly[10] and Brian Solis.[11]
In 2009, PeopleBrowsr extended its Smart Cache applications into analytics and sentiment reports as well as campaigns and work flow.
In 2010, PeopleBrowsr launched ReSearch.ly.[12] Research.ly later transitioned to become an element of PeopleBrowsr's comprehensive social analytics platform, Playground, which was officially announced in August 2011.[13]
In October 2011, the company debuted Kred, a new method for measuring Influence and Outreach.[14] Kred is the first social scoring system to provide dual scores as well as separate analyses of user influence across the entire network and within interest-based communities.
The company opened Social Media Command Centers in New York and San Francisco during Social Media Week 2011.[15]
Launched in October 2011, Kred is a measurement of influence and outreach. It calculates dual metrics for Influence and Outreach by analyzing a person's ability to inspire action and level of interaction with others. Influence, scored on a normalized 1,000 point scale, measures the ability to inspire action or influence others in the form of retweets, replies, likes, new follows and other actions. Outreach levels reflect generosity and increase each time a person initiates conversations, interacts with others or spreads their content.
Playground is PeopleBrowsr's cloud-based social analytics platform. Intended for use by marketers, Playground is a full-featured real-time social analytics platform with analysis, engagement management, search and automatic reporting capabilities. Its data comes from the company's Datamine of 1,000 days of posts from Twitter, Facebook, blogs, forums and other social networking sites. Playground was launched in August, 2011[16] and was named a 'Best New Social Analytics Tool' by The Next Web.[17]
Playground includes: Search; Analytics; Engagement; Grid, which automatically generates social analytics reports; and Spaces, which simplifies organization of multiple accounts and campaigns. Search was formerly a standalone product known as Research.ly.[18][19][20] Engagement and Search were also formerly offered as Analytic.ly.[21]
The company offers two APIs for custom development: PeopleBrowsr, which gives full access to its 1,000 day store of social data; and Kred, for evaluating Influence and Outreach of social networking users. Kred is also available within the PeopleBrowsr API.
PeopleBrowsr works with brands and agencies to deliver customized reports and social campaigns. The company has provided services to some of the world's largest brands, including Kodak, Blackberry, Comcast, Universal Music Group, Sony, SAP and Samsung.
PeopleBrowsr Labs is a coworking space for social startups located at PeopleBrowsr's headquarters in San Francisco's SoMa District. PeopleBrowsr offers new companies a place to work, public relations support and colocation facilities. PeopleBrowsr Labs also serves as a venue for startups, community groups, companies, and customers to host events like meetups, hackathons, product launches, seminars, workshops and conferences. Labs launched in August, 2011.[22]
PeopleBrowsr is currently engaged in research projects including the development of artificial intelligence and new social networking platforms.[23] PeopleBrowsr CEO Jodee Rich believes that the documenting of history in real time with social networking platforms is creating a wealth of data that can be used to help computers better understand human behavior. In this way, machines can be trained to mine the human data to learn behavior, rather than having to be taught how to think like humans.[24]
In September 2011, Rich spoke at O'Reilly Media's Strata Conference on how social data will drive change in TV Analytics. His belief is that traditional ratings services like Nielsen will be surpassed by new ratings services based in social data that demonstrate how viewers think and feel about a program rather than a simple count of the number of people watching.[25][26]
Sotropianism (also referred to as the 'Philosophy of Sotropia') is an ideology introduced by PeopleBrowsr's CEO and subsequently adopted by the company. Originally produced at Tim O'Reilly's Foo Camp, on June 26, 2010, Sotroprianism reflects the concept that social networking and social behavior will drastically change the way humans interact and coexist.[27]
Sotropianism was brainstormed by a group including Jodee Rich, Roger Magoulas, Nancy, Charlene Li, Joe Klout and Anima. The outcome was a presentation on "Humans in 2040...After 35 years of Social Networking," asking how individuals will change over the next 30 years as a result of social networking technology.[28]