Paul Masson (1859 – 1940) was an early pioneer of California viticulture and successful popularizer of Californian sparkling wine.
Masson emigrated from the Burgundy region of France in 1878 to California, United States, where he met Charles Lefranc, one of a number of French immigrants who had expanded the viticulture introduced into the Santa Clara Valley by the Catholic mission fathers. Masson went back to France in 1880, but later returned to California due to the depression in the French wine industry caused by the Phylloxera plague. According to the Paul Masson company web site, in 1892 Masson's first sparkling wine under the name "champagne" was introduced at Almaden, and Masson eventually became known as the "Champagne King of California".
Masson shifted part of his production to the Santa Cruz Mountains above Saratoga, California and built his "chateau" on a knob overlooking the Santa Clara Valley in 1905. Now known as "The Mountain Winery", the Paul Masson Mountain Winery is on the National Park Service's National Register of Historic Places. Various events are held at the winery, such as concert series, weddings, and other special events. A famous chess tournament was held there annually for a number of years in the late 1970s and early 1980s.[1]
The Paul Masson winery and brand were acquired by Vintners International in 1990.[2] Vintners was in turn purchased by Centera Wine Company (formerly "Canandaigua") in 1993 as part of Vintner's bankruptcy proceedings.[3] Canandaigua was renamed Constellation Brands in 2000.
In 2008, Wine Group LLC of San Francisco purchased Paul Masson and two other California wine brands. [4]
The Paul Masson brand is best remembered for its 1970s marketing association with Orson Welles, who promised for Masson: "We will sell no wine before its time." An infamous outtake for one commercial from the Orson Welles campaign features Welles attempting to deliver his lines while very severely inebriated. Despite a lucrative contract which included a clause allowing for generous quantities of free wine, Welles was subsequently sacked from the Paul Masson commercials in the early 1980s after admitting on a US talk show that he never drank Paul Masson wine.