Pardot

Pardot
Type Private
Industry Software-as-a-service
Founded Atlanta, Georgia, U.S., 2006
Founder(s) David Cummings, Adam Blitzer
Headquarters 950 East Paces Ferry Rd. Suite 3300
Atlanta, Georgia 30326, USA
Products Marketing Automation
Lead generation
Website http://www.pardot.com/

Pardot is a business-to-business marketing automation software provider located in Atlanta, Georgia. The company was founded in 2006 by David Cummings and Adam Blitzer and under the umbrella of the Hannon Hill Corporation. The company offers Prospect Insight, a software-as-a-service marketing automation suite for marketing and sales departments to create, deploy, and manage online campaigns. Pardot is AppExchange certified and integrates with salesforce.com[1], NetSuite, and SugarCRM. Pardot also partners with Return Path and port25's PowerMTA[2] to provide efficient email deliverability services.

Contents

Products

'Prospect Insight' is a web-based software suite used by marketers to create and track online marketing campaigns. The product consists of various modules to build, manage and activate lead generation components such as landing pages, forms and email marketing programs. Prospect Insight automates the process of qualifying leads by assigning prospects to sales representatives and populating the information in a compatible customer relationship management (CRM) system. Web traffic is identified and tracked with micro-web analytics. The product also contains reporting features to measure metrics such as return on investment (ROI).

Customers

Pardot has over 600 clients[3] in the B2B industry, mainly consisting of small and medium enterprises. The following are selections:[4]

Partners

Pardot maintains both technology and agency partnerships.[5]

Technology partners include:[6]
Agency partners include:[11]
  • Todd Miechiels & Partners
  • Demand Metric
  • Synaxis
  • TwentySix2
  • CRM Essentials

References

  1. ^ "Pardot - Prospect Insight Appexchange". force.com. http://sites.force.com/appexchange/listingDetail?listingId=a0N300000016boHEAQ. Retrieved June 22, 2009. 
  2. ^ "Pardot Marketing Automation Revs Up Email Engines with PowerMTA". pitchengine.com. http://www.pitchengine.com/port25solutionsinc/pardot-marketing-automation-revs-up-email-engines-with-powermta/4560/. Retrieved June 22, 2009. 
  3. ^ "Pardot Marketing Automation Adds Over 200 New Clients in 2008". PRWeb. http://www.prweb.com/releases/2009/01/prweb1827464.htm. Retrieved June 22, 2009. 
  4. ^ "Pardot Clients". Pardot. http://www.pardot.com/clients/index.html. Retrieved June 22, 2009. 
  5. ^ "Pardot Partners". Pardot. http://www.pardot.com/partners/index.html. Retrieved June 22, 2009. 
  6. ^ "Pardot Technology Partners". Pardot. http://www.pardot.com/partners/technology-partners.html. Retrieved June 22, 2009. 
  7. ^ "Salesforce.com Integration". Pardot. http://www.pardot.com/marketing-automation/features/crm-integration/salesforce-integration.html. Retrieved June 22, 2009. 
  8. ^ "NetSuite Integration". Pardot. http://www.pardot.com/marketing-automation/features/crm-integration/netsuite-integration.html. Retrieved June 22, 2009. 
  9. ^ "SugarCRM Integration". Pardot. http://www.pardot.com/marketing-automation/features/crm-integration/sugarcrm-integration.html. Retrieved June 22, 2009. 
  10. ^ "Pardot - Powering a Customer Success Community". eCrowds. http://www.ecrowds.com/pardot-powering-customer-success-community. Retrieved June 22, 2009. 
  11. ^ "Pardot Agency Partners". Pardot. http://www.pardot.com/partners/agency-partners.html. Retrieved June 22, 2009. 

External links