Pak Suzuki Motors

Pak Suzuki Motor Company. (PSMCL) is a company assembling and distributing Suzuki Japan's cars in Pakistan. Currently it is the largest car assembler in Pakistan.

History

The firm was founded in 1983 as a joint venture between the government of Pakistan and Suzuki Motor Japan, formalizing the arrangement by which Awami Auto Ltd. had produced the Suzuki SS80 from 1982. Suzuki originally owned 25% of the stock, and have gradually increased their holding; they now own 73.09%. Pak Suzuki is the market leader in Pakistan Automobile Market by having more than 53% of Market Share. Having Market Share of more than 50% since its inception, Pak Suzuki always strive to introduce new and innovative Products and Services. Its recently launched Suzuki Swift Brand has helped Pak Suzuki increase their Market Share in 1300cc segment. Apart of giving automobile related services like Suzuki Finance and Suzuki Insurance, Pak Suzuki also deals in Pak Suzuki Certified Used Cars

Most of cars by Suzuki Pakistan generally lack essential features which are standard in other cars, such as airbags, rear windshield defogger and rear seat belts. As of 2006, the Pakistani-assembled Suzuki Mehran is sold equipped with a CNG tank and is one of the few cars in the world which still uses a carburetor-based engines.

However, despite all the shortcomings and serious quality criticisms, the Suzuki Cars are Pakistan's highest selling cars due to the lack of alternatives available owing to the monopolistic nature of Pakistan's auto industry and restrictions imposed on imports by the government of Pakistan.

Model range

• SS80: 1982- . A modified version of the Suzuki Alto SS40, with a 796 cc engine.
• Suzuki Mehran (originally Alto): 1988 to date, renamed Mehran in 1992. A very basic version of the Suzuki Alto CA71, with a 796 cc engine. Very minor changes in 1998 and 2004. As of 2010, the car still has a carburetor based engine.
• Alto: 2000 to date. The Suzuki Alto HA12 chassis fitted with a 1982-1984 Suzuki SJ410 970 cc engine. As of 2010, the Paksuzuki Alto still has a carburetor based engine.
• Cultus: 2000 to date. A basic version of Suzuki Cultus Generation 2 as produced in Hungary from 1992 to 2003, with a 993 cc engine.
• Liana: 2006 to date. The Suzuki liana sedan with 1.3- or 1.6-litre engines. Since 2007, Pakistan is the only place left where the Liana is being made and sold.
• Potohar: the Suzuki Samurai produced by Santana Motors from 1985 to 2003 with a international 1982-1984 Suzuki SJ410 970 cc carburetor engine.
• Bolan and Ravi: respectively the van and pick-up versions of the Suzuki Super Carry with a late 1970s era carburetor based 796 cc engine.
• Suzuki Swift: 2010 to date. The fifth generation Suzuki Swift has been launched by Paksuzuki in 2010. The Pakistani Suzuki Swift is a variant of the international 2004-2010 Suzuki Swift 1.3.

The Suzuki Jimny and APV are also imported to Pakistan.

References

World of Cars, 2006-07 issue: for all the company history and model Official Web Suzuki Pak MOtors.(http://www.paksuzuki.com.pk/Automobile/Pages/History.aspx)Partially copied.

External links

• Pak Suzuki Official Site