| Type | Beer |
|---|---|
| Manufacturer | Grupo Modelo |
| Country of origin | Mexico |
| Introduced | 1900 |
| Alcohol by volume | 4.5% |
| Colour | Clear |
Cerveza Pacífico Clara, better known as Pacifico, is a Mexican pilsner-style beer. It was first brewed in 1900 when three Germans opened a brewery, the Cerveceria del Pacífico in Mazatlán. Cerveza Pacifico is named so because the Pacifico brewery is located in the Pacific Ocean port city of Mazatlán, in the state of Sinaloa, México. Its label includes a picture depicting a lifesaver encompassing a hill with the port's lighthouse, known locally as "Cerro del Crestón." In Mazatlán, the beer is available in three different size bottles: "cuartitos" (6 fl. oz), "medias" (12 fl. oz.), and "ballenas" (32 fl. oz.). "Clara" means clear, as opposed to "oscura" (dark).
The Pacifico brewery was bought by Mexican brewing giant Grupo Modelo in 1954. The Belgian Anheuser-Busch InBev company currently owns a 50% stake of Grupo Modelo.