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| Founded | 2003 | |||
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| Ceased operations | 7 December 2011 | |||
| Hubs | Brisbane International Airport Christchurch International Airport |
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| Secondary hubs | Auckland Airport | |||
| Frequent-flyer program | Velocity Rewards | |||
| Fleet size | 17 | |||
| Destinations | 15 | |||
| Company slogan | Now You're Flying | |||
| Parent company | Virgin Blue Holdings Limited | |||
| Headquarters | Christchurch, New Zealand | |||
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| Website | www.flypacificblue.com | |||
Pacific Blue Airlines was an airline based in New Zealand. It was established as the New Zealand subsidiary of Australian airline Virgin Blue. It was absorbed into Virgin Australia in December 2011.[1]
Based at Christchurch International Airport,[2] it operated low-fare air services between New Zealand and Australia, and Australia to South Asia. It also operated services on behalf of Polynesian Blue. Pacific Blue's Australian hub was at Brisbane Airport.[3]
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The airline was established in 2003 and started operations in January 2004 with a service between Christchurch and Brisbane, Australia.
As of 1 August 2007 (local date), the ICAO code was changed from PBI to PBN. This was done in consultation with air traffic controllers to prevent confusion between the letter I and the number 1 in flight plans.
On 21 August 2007, Pacific Blue announced its intention to begin domestic services in New Zealand[4] with the first flights commencing 12 November 2007. The initial routes were Auckland–Wellington, Christchurch–Wellington and Auckland–Christchurch. Later Christchurch to Dunedin flights started.
Pacific Blue announced its roll out of Premium Economy seating across its fleet from March 2010 to match that of its sister Virgin Blue. Premium Economy is the front three rows of each aircraft – fitted with a unique red leather converter seat that folds from three abreast to two abreast when used in Premium Economy configuration.
On 16 August 2010 it was announced that Pacific Blue would be withdrawing from the New Zealand domestic market, with aircraft being reallocated to tran-tasman and medium-haul routes.[5]
The last-ever Pacific Blue domestic New Zealand service was operated on 17 October 2010, from Wellington to Auckland.
Pacific Blue was absorbed into Virgin Australia in December 2011. The aircraft would be rebranded throughout the first half of 2012.
Pacific Blue operated scheduled passenger from New Zealand and Australia to Asia and the Pacific.[6] Some Pacifc Blue routes were flown by Virgin Australia crews on Australian-registered aircraft painted in the Pacific Blue livery under a wetlease arrangement[7] New Zealand served cities: Auckland, Hamilton, Wellington, Christchurch, Dunedin and Queenstown.
Pacific Blue's fleet consisted of the following aircraft as of December 2011:
| Aircraft | Total | Passengers (Economy) |
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| Boeing 737-800 | 17 |
180 |
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