| Type | Public (ASX: ORL) |
|---|---|
| Industry | Retail |
| Founded | 1936 |
| Headquarters | Australia |
| Key people | Sally L Macdonald - Managing Director [1] |
| Products | Luxury goods |
| Revenue | $135.6 million (2009) |
| Employees | 900+ |
| Website | http://www.oroton.com/ |
Oroton is an Australian luxury fashion accessories company known for its leather handbags[2]. Oroton is owned by the OrotonGroup which is listed on the Australian Stock Exchange and has held the license for the Polo Ralph Lauren in Australia and New Zealand for 2 decades. [3].
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Oroton was developed from a simple sole trader in 1936 to a private company called Boyd Lane & Co. Pty Ltd in 1939 and then becoming a public company under the name Oroton International in 1987. In 2002, the company was renamed Oroton Group.
Oroton currently operates 50 stores across Australia and New Zealand[4]. It also has a store in Hong Kong, two in Kuala Lumpur and two stores in Singapore, with plans of opening another two in May 2011[5].
The OrotonGroup's revenue rose 10.6 per cent to $135.6 million during 2009, as Oroton opened 13 new stores and closed two for landlord redevelopments, taking the total stores to 70 from 59 in 2008[6]. Pania Rose and Daria Werbowy, are some of the many models who have posed for Oroton.