Nutri-Grain is a brand of breakfast cereal and breakfast bar made by the Kellogg Company.
In Australia and New Zealand, Nutri-Grain is a breakfast cereal made from corn, oats, and wheat.
In the United States, Canada, the United Kingdom and Ireland the Nutri-Grain Bar name is used for the soft breakfast bars.
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The brand was first introduced in Bankstown, a suburb of Sydney, in 1981 for a breakfast cereal consisting of flakes without added sugar.[1] There were four varieties initially (rye, corn, barley and wheat); later these were reduced to corn and wheat, and finally the line was completely discontinued. There are various Nutri-Grain Bars made from the breakfast cereal bonded together, available in the markets where the cereal is available. The bars became popular in the 1990s as a "on-the-go" food. It is estimated that over 4 million Nutri-Grain bars are sold per day world wide.
In the UK, Nutri-Grain bars are around one-third cereals (mainly wheat-flour) and around ten per cent fruit. Breakfast bars are a similar object to the muesli bar or granola bar.
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