| URL | http://www.nurv.com |
|---|---|
| Slogan | Never Underestimate Radical Vision |
| Type of site | Production studio |
| Owner | Andrew Fischer |
| Launched | 1999 |
| Current status | Active |
NURV is a film production and viral marketing company based out of Colorado Springs, CO.[1] It was founded in 1999 by Andrew Fischer.[2] NURV's viral marketing campaigns include human billboard advertising, in which CEO Fischer auctioned advertising space on his forehead in the form of a temporary tattoo on eBay in 2005.[3] NURV is currently producing a feature length movie starring viral video stars titled The Chronicles of Rick Roll.[1]
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NURV CEO Andrew Fischer first gained international spotlight in January 2005 when he successfully auctioned temporary tattoo advertising space on his forehead for $37,375.[4] Fischer was interviewed by many top media outlets worldwide including ABC, BBC, CBS, CNBC, CNN, FOX, MSNBC and NBC.[1] He started a human advertising trend that ranged from pregnant bellies to arms and legs, most of which were auctioned through eBay.[5] According to Snorestop, Fischer's sponsor, their web sales quintupled while retail sales jumped 50%.[5]
In addition to serving clients, NURV owns and manages a medium size web forum called General Forum.[2] General Forum's 25,000+ members have made over 1,000,000 posts since its formation in 2000.[6]
NURV has produced several viral videos. NURV's first viral video to gain media attention was an unofficial mashup trailer featuring Dumb & Dumber footage set to the music from the Inception trailer.[7] NURV's most recent viral video was a concept trailer for an internet meme filled movie that NURV is producing called The Chronicles of Rick Roll.[1] It featured live action footage of top YouTube stars including Antoine Dodson, Leeroy Jenkins, and others.