| Type | Subsidiary |
|---|---|
| Industry | Facial Products |
| Founded | 1914 |
| Key people | Dr. Francis J. Townsend |
| Owner(s) | Alberto-Culver (sale to Unilever pending) |
| Website | http://www.noxzema.com/ |
Noxzema ( /nɒkˈsiːmə/ nok-see-mə)[1] is a skin cleanser marketed by Alberto-Culver. Alberto-Culver bought the rights to the brand in 2008 from Procter & Gamble and now owns and operates the line of skin-care products. Before Alberto-Culver's purchase, Procter & Gamble acquired the brand in 1989 as part of the acquisition of the Noxell Corporation, the Maryland-based company headed at that time by the grandson of the brand's original inventor. Alberto-Culver is being acquired by Unilever.[2]
Since 1914, it has been sold in a small cobalt blue jar. Noxzema contains camphor, menthol, phenol and eucalyptus, among other ingredients. Originally developed as a sunburn remedy, it is popular among women as a facial cleanser and make-up remover. It can also be used for cleaning chapped, sunburned, or otherwise irritated skin. Since the introduction of Noxzema, the brand name has appeared on shaving cream, razors, and skin-cleansing cloths.