Not Anymore

"Not Anymore" is the first single from LeToya Luckett's second solo album, Lady Love (2009). It was written by Ne-Yo and produced by Bei Maejor. It was digitally released on February 3, 2009.

Music video

The video was shot in Los Angeles on February 13, 2009.^[3] The mini-movie was directed by Bryan Barber. It is set in the 1960s, but has a modern feel similar to Barber’s video for Christina Aguilera's "Ain't No Other Man."

The video begins on an old revival tour bus, travels to a backstage area, and ends on an “American Bandstand”-like stage. LeToya plays Dorothy Campbell, or "Dot", who is the newest addition to a Motown record label and is burning up the charts, eventually moving on from the man who broke her heart and reveling in the ultimate revenge—-success. Her boyfriend is played by Lance Gross, who cheats on Dot with one of her background singers.

The video is split into 3 sections/time periods - 1961, 1964 and 1968. The sets, costumes and props change accordingly in each section to show the trends, fashions and styles of those particular years.

The video was released on March 10, 2009. As of May 5, 2009 the video has peaked at number #3 on 106 & Park.

Chart performance

"Not Anymore", has been the most added song at Urban radio as of February 28, 2009. It has become one of the top 20 gainers on Urban stations after an increase of 132 spins.^[4] It was enough to push the single to #3 on the Bubbling Under Chart, equivalent to #103 on the Hot R&B/Hip-Hop Songs Chart.^[5] A week later, with slightly increased airplay, the single entered the Hot R&B/Hip-Hop Songs chart at #98. The single has so far peaked at #18 on U.S. Billboard Hot R&B/Hip-Hop Songs, becoming her third top 20 and top 40 hit. The song also debuted at #25 on the Bubbling Under Hot 100 Singles and peaked at #7.

References