| Type | Private |
|---|---|
| Industry | Industrial design, Strategic design, Interaction design, Package design |
| Founded | 2000 |
| Headquarters | San Francisco, California, USA |
| Key people | Gadi Amit |
| Website | www.newdealdesign.com |
NewDealDesign is a strategic design firm based in San Francisco, California specializing in industrial design, strategic design, physical interaction design, physical branding and packaging.[1]
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In 2000 Gadi Amit and Chris Lenart founded NewDealDesign. Pior to founding the agency Amit was Vice President of Design at Frog Design and Lenart Associate Partner at Pentagram.[2] In 2004 Lenart left the firm and Amit became the sole Principal Designer and President.
Starting in small offices in the SOMA district of San Francisco, NewDealDesign’s first products were a PC for the computer maker MicronPC and a ViewSonic 36” Rear-projection television. The studio has gone on to design products and experiences for many of technology and consumer-electronics largest names such as Palm, Dell, Verizon, Netgear, Fujitsu and others.[3] In 2009 and 2010 NewDealDesign was listed as one of IDSA’s top-5 most IDEA awarded firms.[4]
NewDealDesign has allegedly received over 100 awards and honors from IDEA(Industrial Design Excellence Awards), red dot design awards, I.D. Magazine, International Design Forum Hannover (iF), G-mark, among others. Works has been showcased in numerous publications and exhibited at museums worldwide such as the Chicago Athenaeum, Cooper Hewitt-National Design Museum and the San Francisco MOMA.[5]