Nemiroff is a Ukrainian producer of alcoholic beverages, specializing in horilkas, vodkas and other spirits, based in the town of Nemyriv in Vinnytska oblast. The Nemiroff company itself was founded in 1992 by Stepan Glus, and has grown into a worldwide drink, now exported to over 50 countries. The company cites growth rates of over 40% per year in 2003 and 2004, earning the designation of International Fastest Growing Alcohol Brand from the International Millionaires Club.
According to an article in publisher Marvin Shanken's Impact magazine and data published by The IWSR Drinks Record magazine, at the end of 2006 Nemiroff became the 'second largest vodka producer in the world' (by sales), trailing only Smirnoff.
Different Flavors of Nemiroff include LEX, Premium, Premium Currant, Light, Honey Pepper, Rye Honey, Cranberry, Original, Birch Special, Nemyrovskaya, Nemyrovskaya Osobaya, Ukrainian Wheat, and Citron. All the products of Nemiroff were developed by the founder of the company - Stepan Glus. Glus family has developed the business to the current level and continues the success story up till now.
It is showcased in Lady Gaga's "Bad Romance" and Betsie Larkin / Bobina's "You Belong to Me" music videos.