| Industry | Consumer Packaged Goods |
|---|---|
| Genre | Consumer Packaged Goods |
| Founded | 1922 |
| Headquarters | Dallas, Texas |
| Website | http://www.naterra.com/ |
Naterra International, Inc. is a privately-held based consumer products sales and marketing company based in Flower Mound, Texas. Naterra manages several brands, including Baby Magic, Tree Hut, and All That Glitters.
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Naterra was originally founded in Dallas, Texas in 1922 as the Superior Products Company.[1] The company specialized in manufacturing several private label and own brand products including Sue Pree and Lisa Monay which were introduced in 1945 and were in distribution with retailers such as Wal-Mart in 1964.
Superior Products Company was acquired in 1994 by the Song Family and became Naterra International Inc. In addition to the original 100,000-square-foot (9,300 m2) manufacturing facility in central Dallas, Naterra is headquartered in Flower Mound alongside a 68,000-square-foot (6,300 m2) distribution facility. The acquisition marked a significant shift in strategy towards Brand Management and Development, rather than production.
Current brands include:
Past brands (new ownership):