| MyCoke | |
|---|---|
| Publisher(s) | The Coca-Cola Company |
| Release date(s) | January 2002[1] |
| Genre(s) | Massively Multiplayer Online Game |
| Mode(s) | Multiplayer |
MyCoke (formerly known as Coke Music and Coke Studios) was an online chat game used for marketing the Coca-Cola brand and products. It was created in January 2002 by Studiocom an Atlanta based digital agency using core technology from Sulake Corporation, the company responsible for a similar popular online game called Habbo Hotel. Version 2 of the game was released in late 2004 on a new technology platform called Galapagos, created by Studiocom, and featuring new locations and a special double-reward 'Coca-Cola Red Room'. On December 6, 2007 MyCoke closed, and encouraged users to join CC-Metro, which was part of There. There was closed on March 9, 2010.
The main focus of the game was to socialize, mix music, and decorate various interiors. The in-game currency was decibels, and was rewarded for doing various activities. There were various locations based on real-life cities where the user could perform music, such as San Francisco or Mexico. Coke Studios had sponsored several high-profile films and television shows, in which events and promotions would happen on the website or the client.
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The main focus of the game was to socialize, mix music, and decorate various interiors. The in-game currency was decibels, and was rewarded for: receiving 'Thumbs Up' votes from other users whilst performing music; drinking Virtual Coca-Colas found in crates, vending machines, and refrigerators; playing other games on the Coke Studios website; and filling out surveys. There are various locations based on real-life cities where the user can perform music available, such as San Francisco, Mexico, Goa, Tokyo, and London.
Coke Studios had sponsored several high-profile films and television shows including: Shark Tale in October 2004; American Idol in April 2005; Batman Begins in June 2005; American Idol in 2006; and FIFA in June 2006. During these sponsorships, the in-game client released furniture advertising such shows. The Shark Tale sponsorship changed the entire game, turning every avatar into fish in the style of the characters in the movie, and the rooms were underwater themed. There were also new minigames to be played.
CC Metro is an online spin-off of the virtual world There. It was developed by Makena Technologies and sponsored by the Coca-Cola corporation. It was released December 6, 2007, but closed on March 9, 2010 because of the closure of There. In CC Metro, activities were focused on music, and entertainment. The virtual world included a hoverboard skate park and a theater presenting Coca-Cola videos. Players could use a "music mixer" tool to develop their own music. The chat system was focused on textboxes or voiceover IP. Players could create their own customized avatar, and could obtain property, and buy pets and vehicles. CC Metro allowed players to use My Coke Rewards points to obtain various items in the game.[1]
Carol Kruse, vice president of Global Interactive Marketing at Coca-Cola, stated in an interview that "to evolve Coke Studios we needed a digital partner that offered technology and capabilities that we didn’t have". She further stated that "There.com’s digital platform offered more flexibility and creativity to develop a more lifelike world through which we can deliver greater and more varied content."[1]
The virtual world was officially shut down on March 9, 2010.