| Broadcast area | 22 markets in New Zealand |
|---|---|
| Slogan | "Live it, Love it, Sing it" |
| First air date | 1991, in Wellington |
| Format | Adult contemporary music, Pop music |
| Owner | MediaWorks Radio |
| Webcast | [1] |
| Website | morefm.co.nz |
MORE FM is a New Zealand radio network playing adult contemporary music or Pop music. It is operated by MediaWorks New Zealand.
MORE FM broadcasts in 22 centres throughout New Zealand with local programming in most markets between 6am and 1pm and networked programming the rest of the day. Christchurch, Nelson and Manawatu also have their own local shows.
According to the MediaWorks Radio corporate website, MORE FM targets a 25–44-year-old female audience and seeks to maintain a local presence in the markets in which it operates. Sponsorship of the five Super Rugby franchises, especially by the original five stations, is an important component of the network's brand.[1]
MORE FM first began in Wellington on the 6th of May 1991 as a local radio station. In the early nineties MORE FM began broadcasting in Christchurch and Auckland both as local stations separate from the Wellington station. In the late nineties MORE FM's parent company The MORE FM Group was sold to CanWest Mediaworks who at the time were the owners of TV3 New Zealand, the sale also included The Breeze in Wellington and Channel Z. Programming was extended to Dunedin in 1997 as a local station but networked from Christchurch during breakfast and evenings. A fifth MORE FM station was started in the Waikato in 1999 as a totally local station.
In 2000 CanWest Mediaworks purchased RadioWorks which at that stage was operating 4 network brands across New Zealand and a local station in most markets across New Zealand. In 2004 MediaWorks began nationalising many of their local stations previously marketed as LocalWorks stations. Many of the easy listening stations were rebranded as The Breeze and the other stations which typically played Adult Contemporary or Hot AC music were rebranded as MORE FM, the change saw MORE FM extended to more than 15 markets with all stations initially retaining their local announcers. The number of stations was later expanded to 22 after MediaWorks purchased other independent stations and rebranded to MORE FM.
Evening and overnight network programming began in January 2005. The 'MORE FM Most Wanted' Night show was originally hosted by Dominic Bowden until the middle of 2005 and then by Tarsha Tolson until the middle of 2007 when Tarsha moved to Wellington to co-host the MORE FM breakfast show. The overnight show was originally hosted by Asher Bastion until he left to go to Life FM in June 2006 where he is currently Programme Director. Originally weekend evening and overnight programming remained local in each region but this was replaced with network based shows in late 2005. On Friday and Saturday nights MORE FM now operates a nationwide all request 'Club Classics' party mix show, hosted by professional DJ duo Sandon James and Rich Wilson - better known as the "Sweet Mix Kids". Weekend's are now seeing more network programming from Auckland, part of a growing trend for radio in New Zealand. Some stations now have no local programmes on a Sunday with the station entirely networked from Auckland across the weekend, with the exception of a Saturday morning breakfast show.
In August 2009 the first Network Drive show was created. The Wellington weekday Drive show team, 'Josh & Tom' Josh van Berkel and Tom McKenzie (ex-Classic Hits South Canterbury) were re-located to Auckland and their show was networked into 19 of the 22 MORE FM markets over the following months.
In March 2011 Josh & Tom announced they were leaving MORE FM. The structure of the day was reworked ending the traditional Breakfast/Day/Drive line up. From the 4th April 2011 the More FM stations are local in all markets with the network starting at 1pm, an hour earlier, consisting of a 1pm-4pm Afternoon show hosted by former MORE FM Waikato breakfast host Stu Tolan and a 4-7pm Drive show hosted by media personality Clarke Gayford.
In October 2011, MORE FM's Morning Fix for Auckland was announced. The new breakfast show commencing November 7, 2011 is hosted by Marc Ellis, Amber Peebles & Stu Tolan. This breakfast show will be progressively networked throughout New Zealand in the near future, beginning with Wellington and Waikato in November 2011. The 'local' host from 10am to 1pm will also read local news and weather in their respective region as part of the networked breakfast show from 6am to 10am. After 1pm all stations will be networked from Auckland. This is a major strategy change for MediaWorks and MORE FM, which has traditionally boasted more local content and shows than any other radio stations. The introduction of a networked breakfast saw 1pm-4pm presenter Stu Tolan move onto the networked breakfast and overnight presenter Dane Anderson move into the 1pm-4pm timeslot. This change saw the overnight show become unhosted.
| City/Town | Frequencies | |
|---|---|---|
| Northland | 91.6 FM 92.0 FM (Kerikeri) 95.2 FM (Bay of Islands) |
|
| Auckland | 91.8 FM | |
| Waikato | 92.2 FM 91.8 FM (Paeroa) |
|
| Tauranga | 93.4 FM | |
| Rotorua | 95.9 FM 89.3 FM (Reporoa) 89.3 FM (Broadlands) 89.3 FM (Ngakuru) 89.3 FM (Waikite Valley) |
|
| Gisborne | 90.1/98.9 FM | |
| Taupo | 93.6 FM | |
| Hawke's Bay | 92.7 FM | |
| Taranaki | 93.2 FM | |
| Wanganui | 92.8 FM | |
| Horowhenua | 104.2 FM | |
| Wairarapa | 89.5 FM (Wairarapa) 105.5 FM (South Wairarapa 105.9 FM (Castlepoint ) |
|
| Manawatu | 92.2 FM | |
| Kapiti Coast | 90.3 FM | |
| Wellington | 95.3/99.7 FM | |
| Nelson | 92.8 FM (Nelson) 94.1 FM (Murchison) 92 FM (Golden Bay) |
|
| Marlborough | 92.9 FM (Blenheim) 94.7 FM (Picton) 89.9 FM (Kaikoura) |
|
| Christchurch | 92.1 FM (Christchurch) 94.9 FM (Sumner) 99.1 FM (Akaroa) |
|
| Dunedin | 97.4 FM | |
| Balclutha | 93.7 FM | |
| Queenstown | 92.0 FM (Queenstown) 99.4 FM (Wanaka) 97.2 FM (Kingston) |
|
| Central Otago | 90.3/94.3 FM | |
| Southland | 89.2 FM (Invercargill) 96.0 FM (Te Anau) |
|
91.6 MORE FM Northland is a radio station serving the Whangarei urban area and the entire Northland Region. Before the re-branding to MORE FM in 2005 this station was known famously as KCC FM.
Local Weekday Shows:
Local Weekend Shows:
MORE FM Northland also provide a weekday breakfast show for Kerikeri and Bay of Islands listeners with Pete Gentil from the Kerikeri studios.
91.8 MORE FM Auckland is a radio station serving the Auckland urban area and can be heard in parts of Waikato, such as Paeroa. MORE FM Auckland came to be in August 1993.
Weekday Programming includes:
92.2 MORE FM Waikato is a radio station based in central Hamilton. MORE FM was started in the 1990s as a totally local station in the Waikato region. Waikato will be one of the first regions to take the networked breakfast from Auckland.
Local programming includes:
91.8 MORE FM Auckland serves parts of the Waikato that can't get the 92.2FM frequency
93.4 MORE FM Tauranga is a local radio station based in central Tauranga, broadcasting across the Bay of Plenty region. Before the re-branding to MORE FM, this local station was known as 93.4 Coastline FM.
Local Weekday Shows:
Local Weekend Shows:
Rotorua's 95.9 MORE FM is a local radio station based in central Rotorua, broadcasting across the Rotorua region. It is also heard in Reporoa, Broadlands, Ngakuru and Waikite Valley on 89.3 This station was formerly Lakes 96FM.
Local Weekday Shows:
Local Weekend Shows:
MORE FM Gisborne/Wairoa is a local radio station broadcasting from the heart of Gisborne City. The station was originally branded as 89FM and owned by Gisborne Media Centre, RadioWorks purchased the assets of Gisborne Media Centre in February 2005 and in May 2005 rebranded the station as MORE FM. Originally on 89.3, MORE FM Gisborne moved to 89.9 (rural coverage) and 98.9 (city coverage) in early 2007. Another repeater (also on 98.9) was set up to service the northern Hawkes Bay town of Wairoa in April 2007. The 89.9 frequency was adjusted to 90.1 in late 2010.
Local Weekday Shows:
Local Weekend Shows:
93.6 MORE FM Taupo is a radio station based in Taupo, broadcasting across the Central Plateau. The MORE FM brand replaced the previous local branded 93.5 KIS FM. MORE FM Taupo take great pride in putting a tremendous amount of focus on their surrounding community and play an extremely active role in local events such as The New Zealand Ironman & The Lake Taupo Cycle Challenge . The station has regularly made the finals at the New Zealand Radio Awards in a variety of different categories and were named Provincial Station of The Year in 2007 & 2009.
Local Shows:
93.2 MORE FM, was formerly 93.2 Energy FM, named after the energy province. Broadcasts from central New Plymouth and broadcasts to all of Taranaki and can be heard in North Wanganui
Local Weekday Shows:
92.7 MORE FM Hawke's Bay is a local radio station based in Hastings, New Zealand, broadcasting across Hawke's Bay. The MORE FM brand replaced the previous local station HOT 93FM, which began broadcasting in December 1983 as Radio Hawke's Bay 93FM.
Local Weekday Shows:
Local Weekend Shows:
92.8 MORE FM Wanganui (formerly Star FM) is a local radio station based in central Wanganui.
Local Weekday Shows:
92.2 MORE FM Manawatu is a local radio station based in the Hub Mall in central Palmerston North broadcasting across the Manawatu region. Before the MORE FM re-branding in 2005, this station was a very famous heritage station known as 2XS FM.
Local Weekday Shows:
Weekend announcers include, Gareth Pringle, Stacy Tsaclis, and Justin Evans (Battle of the Hits).
MORE FM Manawatu entered into four categories of the 2010 New Zealand Radio Awards and were finalists in all four. They won Regional Station of the Year, Best Regional Non-Breakfast Show for Justin and Kendall, and Best Community Campaign for the Ron A Thon. They were also finalists for Best Regional Breakfast Show for Mike West in the Morning,
MORE FM Manawatu were finalists for two New Zealand Radio Awards in 2009: Best Regional Breakfast show for Mike West, Gareth Pringle, Tania Burgess, Rebecca Hardy and AJ Funnell and Regional Station of the Year
At the 2008 New Zealand Radio Awards MORE FM Manawatu won Best Regional Radio Station and were finalists for Best Regional Breakfast Show (Mike West in the Morning) and Best Regional Non-Breakfast Host (Tania Burgess, who previously hosted the 10–3 pm show)
More FM Manawatu is one of the few More FM stations to not carry the afternoon networked shows.
104.2 MORE FM Horowhenua is a local radio station based in central Levin broadcasting to the Horowhenua district. Before the MORE FM re-branding in 2005 this station was named Horowhenua's 95FM. Dave Key presents the live breakfast show, and the Station's Daytime (10am-1pm) show is presented by Kelly Fox, who also presents the MORE FM Kapiti Daytime show at the same time. On 21 October 2010 the station was subject to Govt frequency change and now broadcasts from 104.2FM
Local Weekday Shows:
Michael Johnson hosts the Saturday 6am-10am show, after which time the station joins to the MORE FM network feed for the remainder of the weekend (subject to change).
MORE FM Kapiti began broadcasting in the 1990s on 99.6FM as a relay of the MORE FM programme from Wellington but with locally generated commercial breaks. In 2004 when RadioWorks rebranded many of their local stations as MORE FM local station 2XX FM became 90.2 MORE FM and the existing MORE FM station was replaced with a relay of the Wellington The Breeze programme with locally generated commercials. 2XX once broadcast on 1377 AM as well as 90.2 FM. In August 2010 after a government ordered frequency realignment, Kapiti became 90.3 MORE FM
Weekday Shows:
Weekend Shows:
Wairarapa's 89.5, 105.5 & 105.9 MORE FM is a radio station based in Masterton broadcasting to the Wairarapa province. The station was founded by former TVNZ Breakfast Host, Paul Henry in 1991 as " 89.3 TODAY FM - Never far away, the promise of today. Paul Henry hosted the breakfast show with the Breakfast Crew. Hilary Barry (from 3 NEWS) was the local news presenter and Journalist for the station, with former MP Georgina Beyer also a newsreader on TODAY FM. In 1992 Paul Henry sold the station to PORT FM in Timaru. The station introduced a new slogan, 89 TODAY FM - The Music Leader. After six months the station moved to Masterton and was rebranded as HITZ 89FM Wairarapa's Best Music. XS Corporation in Manawatu purchased the station in the mid-1990s. Originally the station relayed MORE FM Wellington overnight into the Wairarapa. This changed to 92.2XSFM from Palmerston North around 1995 when XS Corporation purchased the Wairarapa station.
In 2010, the main frequency of 89.3 was adjusted to 89.5 FM in line with government frequency requirements. The station broadcasts on 89.5 MHz from the Otahoua transmitter near Masterton, and on 105.5 MHz from the Popoiti transmitter north of Martinborough to serve the said town. MORE FM began broadcasting to the Castlepoint Beach region on 105.9 FM in 2010.
Local Weekday Shows:
Local Weekend Shows:
Wellington is the birthplace of the MORE FM brand, with the first broadcast of a More FM station occurring there on 6 May 1991 as 99/100 MORE FM. "Not Too Heavy Not Too Soft". The station went to air with award winning Breakfast Host Simon "Swampy" Marsh and Anemarie Gold. The station later became known as 94.7/100 MORE FM following a change in frequency. Today the station is known as 95.3/99.7 MORE FM, again following a change in frequency.
In 2007 the 98.9FM frequency originally used by More FM Wellington was relocated to 94.7FM (formerly used by Channel Z) and provided coverage to the Hutt Valley area of Wellington. The more powerful 100FM frequency provided coverage to the majority of the Wellington urban area, and could often be heard at the top of the South Island and into the southern Wairarapa. In 2010 the 94.7FM frequency was relocated to 95.3 and provides coverage to the Hutt Valley are of Wellington. The more powerful 100FM frequency was relocated to 99.7FM and provides coverage to the majority of the Wellington urban area.
After its establishment in Wellington, the More FM brand spread across the country to Christchurch and then Auckland, although the programmed was not networked. This would happen several years later.
The first networked weekday drive show (hosted by Josh Van Berkel & Tom McKenzie) was originally based from this station before relocating to Auckland.
Local Weekday Shows:
Local Weekend Shows:
92.8 MORE FM Nelson is a local radio station broadcasting from the heart of Nelson city to the Tasman District; including Motueka & Takaka on 92FM and Murchison on 94.1FM. Before the MORE FM re-branding in 2005 this station was known famously as Fifeshire FM. To this day the station broadcasts from the historic Fifeshire House however the breakfast show is currently fed from Christchurch.
Local Weekday Shows:
Local Weekend Shows:
More FM Nelson is one of the few More FM stations to not carry the afternoon networked shows.
MORE FM Marlborough is based in Blenheim and is the newest addition to the MORE FM group of stations. At the end of 2007 MediaWorks purchased Marlborough Media which included two local stations, Sounds FM and Easy FM. Easy FM was rebranded as The Breeze earlier in 2008 and in August 2008 Sounds FM was rebranded as MORE FM. MORE FM Marlborough broadcasts on 92.9FM in Blenheim where the station is based, on 94.7 in Picton and also on 89.9FM in Kaikoura.
Local Weekday Shows:
92.1 MORE FM Christchurch is a radio station broadcasting across Canterbury. The station was one of the original More FM stations. The station broadcasts on 92.1 across Canterbury and on 94.9 in Sumner/Redcliffs and 99.1 in Akaora.
The station was started as an adult contemporary (AC) format station and continues with that format to this day. More FM Christchurch was operated by the Frader Group Limited. The first hosts of the morning show were James Daniels and Ken Ellis who had moved from 91ZM. The show was also broadcast on Christchurch local TV station, Cry TV in its early shows.
MORE FM became one of the major radio stations in Canterbury when on 1 April 1997 the successful breakfast hosts Simon Barnett and Phil Gifford moved from The Radio Network's 91ZM to MORE FM.[2]
Local Weekday Shows:
More FM Canterbury is one of the few More FM stations to not carry the afternoon networked shows.
97.4 MORE FM Dunedin is a radio station broadcasting across Dunedin. MORE FM was originally broadcasted in Dunedin on 98.2 and was locally presented, except for the Christchurch 'Si & Gary' breakfast show which was networked. In 2004 as part of the MORE FM brand roll out across the country, it moved to the 97.4FM frequency, and replaced Dunedin radio station 4XO, creating 97.4 MORE FM Dunedin. An integration of the former presenters of 4XO & 98 MORE FM were can now be heard on the station. The 98.2FM frequency is now Dunedin's Easy Listening Breeze 98.2FM – another of RadioWorks' networked stations.
Local Weekday Shows:
Local Weekend Shows:
Local Balclutha radio station Big River Radio operates as part of the MORE FM network on 93.7FM. The station broadcasts locally between 6 am and 12 pm and relays Dunedin's MORE FM outside these hours. In recent years the station has been branded as MORE FM's Big River Radio during local programming. The station plays all the same songs in the same sequence as the other MORE FM stations even during local programming. Local Weekday Shows:
Local Weekend Shows:
Central Otago's MORE FM, which is based from Alexandra replaced Radio Central in 2004. The station broadcasts on 90.3 and 94.3FM and covers Alexandra, Cromwell and other parts of Central Otago. In September 2008 all copywriting and audio production moved from the Alexandra office to the Queenstown "hub", with staff changes including Braydon Priest moving to Christchurch to produce The Breeze Breakfast show there, Henry Youngman moving into Priest's former Drive Show, and Lesley Logan moving into Youngmans former 10 – 2 slot.
Local Weekday Shows:
Q92 MORE FM Queenstown began broadcasting in Queenstown on 99.2 FM after local station Resort Radio was rebranded as MORE FM. More FM Queenstown also broadcasts on 99.4FM in Wanaka. In 2009 MORE FM traded places with Q92 The Breeze on the FM dial. The Breeze was started in Queenstown after Radioworks purchased local station Q92 FM and rebranded the station as Q92 The Breeze. The swap also saw the local breakfast announcers on The Breeze (Margo and Emma) move to MORE FM Queenstown, with The Breeze in Queenstown now taking a networked breakfast. Since this change Emma has left MORE FM. The change also saw MORE FM in Queenstown become Q92 MORE FM.
Local Weekday Shows:
89.2 MORE FM Southland broadcasts to the Southland region. The location of transmission is the BCL site at Hedgehope. The station was originally started by a group of local investors as Foveaux Radio (4XF, 1224 kHz) in 1982, the station was bought by Radio Otago in the late 1980s and started broadcasting as "89.2 Foveaux FM" in the early 1990s.
Foveaux FM became Southland's 89.2 MORE FM in January 2005 as part of RadioWorks' move to rebrand all 'heritage' stations as MORE FM. MORE FM also continued to broadcast on 1224 AM until October 2007 when BSport launched on this frequency. The 91.6FM frequency that Radio Pacific (BSport's predecessor) broadcast on was used to launch The Breeze into Southland. In December 2007 Southland's More FM began broadcasting in the Te Anau area on 96.0FM.
Local Weekday Shows:
Local Weekend Shows:
A news and sport bulletin is broadcast on all MORE FM stations seven days a week. The new is supplied from the Radio Live news room and is sub edited by MORE FM. During weekday Breakfast, 6am - 9am the bulletin is every the half hour. From 9am - 6pm weekdays and 6am - 6pm on weekends the bulletin in at the top of the hour only.
Presenters include Angie Skerrett (6am - 10am) and Jennifer Bainbridge (11am - 6pm) during the week. Geoff Bryan, Tracey Donaldson, Louise Pagonis, Jenny Marcroft present across the weekend.
Most MORE FM stations have their own local programming between 6am and 1pm weekdays. After 1pm almost all regions take a networked afternoon show with Dane Anderson, followed by a networked drive show with Clarke Gayford. The network shows are based in Auckland. Christchurch, Manawatu and Nelson continue with a local programme until 7pm. After 7pm all markets take a networked night show hosted by Joe Cotton and an overnight show unhosted.
Weekday Programming includes:
Networked Weekend Programming includes:
| Announcer | Show | Duration | Reason for Leaving | Last known station |
|---|---|---|---|---|
| Dominic Bowden | "The MORE FM Most Wanted" Night show | January 2005 – June/July 2005 | Went to host New Zealand Idol | |
| Asher Bastion | All Nighter | 2005–2006 | Moved to Life FM | Life FM Programme Director |
| Tarsha Tolson | Night show | 2005–2007 | Moved to Wellington Breakfast Show | Breakfast host on Wellington's 94.7/100 More FM until 2011 |
| Josh Van Berkel | Network Drive show (with Tom McKenzie) | 2009–2011 | Moved to Christchurch | |
| Tom McKenzie | Network Drive show (with Josh Van Berkel) | 2009–2011 | Moved to The Edge FM | The Edge |
Hawke's Bay's 92 MORE FM was New Zealand's first franchised MORE FM radio station and began transmission from its Napier studios in 1994 and continued until the mid to late 1990s when the MORE FM name was dropped to become 'Hawke's Bay's 92FM'. The station broadcast on 91.9FM from studios in Hastings Street and featured Peter Mac (now The Breeze Christchurch) and Nicki Sunderland on breakfast. Other announcers included Kyllee Higgins (now Kyllee King-Turner), Scotty Mac, Nik Menzies, Cath White, James Milner, Kev Stanton and Greg Wattam. The station's slogan was 'More Music, More Variety' which was in line with the other MORE FM stations around the country at that time. The station was operated as a franchise by Radio Otago. In 1996, 92 MORE FM was relocated to Hastings where it joined fellow Radio Otago station Hot 93 in the BNZ Building. Live content was reduced around this time with the night show being fully automated. 91.9FM now carries the Solid Gold FM programme.
Kapiti's 99.6 MORE FM began transmission across the Kapiti Coast and Horowhenua regions around 1994 and remained on air until 2004 when it was replaced by The Breeze. The station's programming was generated from MORE FM in Wellington, although it ran an entirely separate program to the Wellington station outside of breakfast. Voicebreaks were recorded in advance by the announcer in the Wellington studio. Localised weather forecasts, station IDs and jingles also helped create a local sound. Interestingly, 99.6 MORE FM played a slightly different music mix to the Wellington station where its programming originated from, although they both shared the 'More Music, More Variety' and later 'Today's Best Music Mix' slogans.
Dunedin's 98 MORE FM began broadcasting in Dunedin around 1997. The breakfast show, originally presented by Simon Barnett and Phil Gifford was a simulcast from Christchurch's 92 MORE FM. Other shows were a mixture of locally produced shows and shows prerecorded also from MORE FM in Christchurch. 98 More FM was replaced with a simulcast of The Breeze Christchurch when local station 4XO was rebranded as 97.4 MORE FM.
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