| Editor | Nick Decosemo |
|---|---|
| Categories | Music magazine |
| Frequency | Monthly |
| Publisher | Development Hell Ltd |
| Total circulation | 21,250[1] |
| First issue | 1 February 1983 |
| Country | United Kingdom |
| Language | English |
| Website | www.mixmag.net |
Mixmag is a British electronic dance music and clubbing magazine. It styles itself as "the world's biggest selling dance music magazine",[2] with an Audit Bureau of Circulations (UK) audited circulation of approximately 21,250 (01 Jan 2010 - 31 Dec 2010).[3] Launched in 1982 in the United Kingdom, Mixmag covers dance events, and reviews music and club nights.
Contents |
The first issue was printed on February 1, 1983 as a 16-page black and white magazine published by Disco Mix Club — the DJ mailout service. The first cover was Shalamar, the first editor DMC’s Tony Prince and the first advertiser was a company called Technics Panasonic.
When house music began, editor and DJ Dave Seaman turned the magazine from a newsletter for DJs to a magazine covering all dance music and club culture. Mixmag covered acid house, the subsequent rave era, the rise of superstar DJs and Ibiza. The magazine claims to have coined the terms superclub and trip hop and to have launched the first legal DJ mix tapes, the Mixmag Live series.[2] Later Mixmag, in association with their original publishing company, DMC Publishing, released a series of CDs under the "Mixmag Live" heading.
Mixmag reached a circulation of up to 70,000 copies during the height of the popularity of acid house, was later sold to EMAP Ltd. in the mid-1990s, and then bought by Development Hell, the company that also owns The Word music magazine, in 2005.[4] Development Hell relaunched Mixmag in May 2006 with a revamped design. Editor Andrew Harrison told the Press Gazette that staff had previously "focused the magazine very tightly on a young clubber, a very committed hardcore nutter clubber and we thought that wasn't necessarily the right way to go. Mixmag is now a magazine for the entire world of dance music, whether you like hard boshing music that's quite druggy, or chill out music, or you're someone like me who likes to keep in touch with the music but has grown out of clubbing. This idea that dance music is a kind of minority interest, a bit like ska, is wrong." In 2007, Nick DeCosemo became editor.[4]
In 2001, the magazine teamed up with Virgin Records to release a double album titled B!g Tunes. In the album were forty two dance songs selected "the best" by Mixmag themselves.
In addition to the change in editorial tone, the relaunched Mixmag features a fashion section, larger size and, according to Mixmag,[2] improved production values.
Mixmag carries a covermount mix CD each month by a different DJ or artist. These have included Richie Hawtin, Sven Väth, Erol Alkan, Tom Neville, Smokin' Jo, Ferry Corsten and DJ Touche. Soulwax released This Is Radio Soulwax into the magazine in 2006.
Since 2009 the magazine have a Brazilian version, as a result of South American's dance music market growth. The launch party was held in Pacha São Paulo (September 2009) for 4000 people with DJ Gui Boratto, after the last minute cancellation of Deadmau5 for the night. So far, the magazine have worked with Brazilian clubs and dance events such as Planeta Atlantida Festival, Ultra Music Festival Brazil, Reveillon Boutique Florianopolis, Warung Beach Club, XXXperience Festival, MOB Festival, Green Valley, D-Edge, Blue Coast, Anzuclub, Creamfields Brazil, Tribe Festival, Pacha and many others.
The tropical edition of Mixmag has also organized promotional events for the music industry with artists such as James Zabiela and The Vagabundos (Cadenza). It was the official media partner for Creamfields Brazil (2011) and Armin van Buuren's Brazilian 2011 Carnaval Tour with 10 sold out events. The Brazilian issue is published bimonthly with a mix of South American and international content and have extended distribution to main venues and events.