| Original author(s) | MicroStrategy, Inc. |
|---|---|
| Initial release | July 12, 2011 |
| Development status | Active |
| Available in | English |
| Type | Social Networking |
| License | Free |
| Website | MicroStrategy Gateway |
MicroStrategy Gateway is a cloud-based service provided by MicroStrategy, Inc. that connects enterprise applications to the Facebook social graph. MicroStrategy Gateway was announced at the company’s user conference in July 2011.[1] Examples of applications that connect to MicroStrategy Gateway are Alert, Emma and Wisdom.
MicroStrategy Gateway converts Facebook social graph data into a tabular data structure, allowing easier personalization of enterprise apps such as CRM, marketing, service, sales, loyalty and mobile applications. This adds a level of social interactivity to the applications,[2] which may be Microsoft Windows applications, mobile applications for Apple iOS and Google Android, and ERP systems from Oracle, SAP and Microsoft.
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MicroStrategy CEO Michael J. Saylor describes “friendly” applications as apps that are inherently mobile, social, and personal. Gateway allows enterprise companies across many industries connect to the Facebook social network to create friendly and intelligent social applications.
Gateway’s set of features include:
MicroStrategy Gateway is one component of a larger strategy of social intelligence for enterprise business. Gateway includes various features that focus on performance and availability by using a governing mechanism to track query loads and a database to make social graph data available even when Facebook access is interrupted. Gateway converts Facebook’s data from a file-based system into a relational database structure.[3]