MiO is available in multi-serve bottles |
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| Type | Flavored water |
|---|---|
| Manufacturer | Kraft Foods |
| Introduced | 2011 |
| Colour | varies |
| Variants |
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| Website | http://www.kraftbrands.com/mio/index.html |
MiO is a 0 calorie liquid beverage mix that offers artificially sweetened beverage options in multiple flavors.[1] MiO was originally released by Kraft Foods in March 2011. The current motto is "Make it yours". MiO, when translated from Italian, means "mine".[2]
Today, consumers expect to be able to personalize their experiences – from their music playlists and TV line-ups to their smartphone applications. Now MiO gives people the power to personalize their beverages. They can add a little or add a lot to make their drink their way – anywhere, anytime. MiO is a game-changing liquid water enhancer. It has no artificial flavors, sugar or caffeine and zero calories per 8-oz serving.—Liza Laibe, senior brand manager, [3]
Contents |
MiO is available artificially sweetened, and is gluten and calorie free. MiO flavors contain zero calories per a serving of 8 fluid ounces. It is sold in multi-serve bottles, with 24 eight ounce servings per bottle. Each bottle contains a single flavor. More of the flavoring can be squirted in producing a stronger flavor, hence the motto "Make it yours". All current varieties contain no calories, fat, sodium, carbohydrates, caffeine, sugars, and protein. MiO does contain propylene glycol[4] and artificial flavors.[5]
MiO flavors currently include:
MiO is advertised by The Second City character Sassy Gay Friend, who creates videos in which he shows female characters and passers-by how MiO lets them take control of their lives and their drinks.[6]
MiO also started an advertisment campaign with the slogan Make it Yours, Make it MiO.[7]