MegaBox and the rest of Enterprise Square Five |
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| Location | 38 Wang Chiu Road, Kowloon Bay, Hong Kong |
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| Opening date | 1 June 2007 |
| Developer | Kerry Properties Limited |
| Management | MegaBox Management Services Ltd. |
| Owner | Kerry Properties Limited |
| No. of stores and services | 145 |
| Total retail floor area | 1,100,000 sq ft (100,000 m2) |
| Parking | 1000 [1] |
| No. of floors | 19 |
| Website | http://www.megabox.com.hk/ |
MegaBox is a large shopping centre in Hong Kong and part of the Enterprise Square Five shopping and office complex, located at 38 Wang Chiu Road, Kowloon Bay, near Telford Plaza. With 19 storeys and a floor area of 1,100,000 sq ft (100,000 m2), MegaBox is the largest shopping centre in Eastern Kowloon and the largest block plaza in Hong Kong. It is set to redefine shopping, entertainment, dining and the arts to create an exciting, dynamic experience for all visitors.
In addition MegaBox has the only ice rink, MegaIce, in Hong Kong to meet international standards. MegaBox's UA theatre is the first commercial theatre in Hong Kong to have the IMAX film display system.[2] It also offers 1000 car parking spaces enabling shoppers to "park and shop".
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Located in the heart of a rapidly growing residential and office district, Enterprise Square Five is another Grade A office/retail landmark developed by Kerry Properties. The development has a gross area of 1,600,000 sq ft (150,000 m2). It comprises two 15-storey office towers totalling 500,000 sq ft (46,000 m2) and the 19-storey shopping mall Megabox.
Designed by world-renowned architects Jerde, MegaBox boasts a host of outstanding features and iconic images. The trademark square and circle frontispiece is an eye-catching deep red, a propitious Chinese colour.
MegaBox is built around Totally Connected Modules (TCM).[3] This proprietary ‘TCM’ concept is realized in three ways: First, in the free-flow of visitor traffic, facilitated by express escalators and elevators connecting the mall’s four major zones; second, in the convenient access driveway reaching all floors, enabling drivers to quickly reach the top zone in only three loops; and third, the mall's ultimate connectivity with the outside environment through its L5 and Beehive Atriums, both incorporating six-storey glass curain wall allowing natural light to flood into the building and giving shoppers scenic vistas across Kowloon and Hong Kong. Moreover, a 10-metre long Video Eye is set at Ball Atrium, allowing visitors to grasp upcoming activity and latest news of the mall.
MegaBox has four distinctive lifestyle-theme zones catering to shoppers’ personalized tastes and aspirations; they are IN-Style, Better HOME, FAMILY Circus and EATertainment.
The IN-Style Zone spans three floors and encompasses fashion, accessories and superstores. The major tenants is Extravaganza, Hang Seng Bank, McDonald's and Mannings.
Before January 2010, there were several trendy fashion and gift stores, such as PiT, Nici, Mac Look, FX Creations, Extravaganza, Evisu, Scoops, Area 0264 and Novo Concept. However, the shops have since been replaced by a JUSCO Department Store in June 2010, which includes a supermarket and three restaurants.
Showcasing house and apartment decoration shops are the three storeys of the Better HOME Zone. The major tenants are Giormani Furniture, Simmons, Osim, OTO, and DG Lifestyle Store.
B&Q and Spotlight opened in 2007. However, due to their products' unpopularity in Hong Kong, the shops closed in 2009 and were replaced by IKEA in June, 2010.
FAMILY Circus offers books, toys, sports, health and music stores as well as electronics & digital outlets.
The seven floors of the EATertainment Zone follow, featuring theme restaurans, international deli, ice-skating rink and movie theatres. By creating a fun, exciting and memorable experience, this EATertainment centre is the most unique of its kind for all ages alike, and at the same time providing a platform to reinforce trans-generational relationships.
These four zones encapsulate every shopping need under a new retail and entertainment hot-spot destined to be a Hong Kong landmark.