Medindia is Asia’s premier health portal providing a range of services to both healthcare consumers and the medical professionals. The portal is headed by eminent doctors with a team of editors, programmers and designers.[1]
It has had its presence on the mobile platform from 2001[2] Medindia offers a basic online free health check-up and has an extensive health news and research repository
Medindia.net (also known as Medindia.com and Medindia.org) website offers news, articles and resources related to health and wellness. Medindia.net is owned and operated by Medindia Health Network Pvt Ltd, and is headquartered in Chennai, India. The content on the website is created and maintained by a team that includes doctors, medical researchers, web designers and programmers. The site was first conceived and started by Dr.Sunil Shroff in 1998 but registered as a company in the year 2000.
Dr.Sunil Shroff founded two organisations Medindia and MOHAN foundation. He was awarded the social entrepreneur of the year 2010 by TIE Chennai Chapter . He was recognized for his work with organ donation in India and association with a NGO called MOHAN ( Multi-Organ Harvesting Aid Network) that he also founded in 1997 like medindia.[3] He is a consultant Urologist and head of department of Urology and renal transplantation at Sri Ramachandra Medical College and research Institute research Institute, Chennai, India. He has published extensively in medical literature and delivered orations and keynote talks on organ donation, transplant surgery, medical informatics and telemedicine,[4][5]
The philosophy of was to disseminate validated health information to the public about health conditions and procedures. Creating a network between doctors and consumers was the goal through this information dissemination. The byline used by the site is 'Networking for health.' It first started as a .net domain site only and later also was published on the net as a .com domain. The site from its inception has worked towards empowering the consumers with information related to health which is authentic. It has a social entrepreneurial mission and pumps back all its profit towards growth of the website.
Since its inception the website has grown in terms of content and traffic. It started as a 2 men operation but has now over 60 programmers, designers and content editors working for the site.
It daily adds over 150web pages of health contents to the site. It has over 500,000 pages of health content. Many leading websites have sourced health content from medindia. It was an affiliate to www.rediff.com, Satyam Computers and Icegen Inc. It has also provided intranet health solutions for corporates who have health in their CSR portfolio's for their employees.
Free downloads on the site include 'health news widgets' on 500 disease and health topics. It also provides free homepages to doctors, hospitals, NGO's and for medical conferences.[6] 6>.
It has been accepting advertisements and seems to have tied up with a few ad networks. The site provides all the information free to the public.
It has populated the Yahoo widgets with some of its health interactives - including news, ideal body weight and BMI calculators, Population clock and Inspiration quote for the day.
CrunchBase analyzed its popular tags as- current-health-news, latest-medical-news, health-news, medical-news, patient-info, medical-dictionary, health-calculators, animation, health-quiz, health-facts, hospital, diets, drugs, dental-care.
Quanta cast ranks it at below 5000 but Alexa ranks it at about 10,000 in International ranking and about 1100 for India ranking . This ranking is for www.medindia.net domain and not for the com domain.
Demographics
58% of its visitors are females and majority of its visitors are from 18 to 34 years. 76% of its visitors are Caucasians and 44% are college graduates as per quantacast.
However it ranks lower on three-month global Alexa traffic rank at 10,864. Alexa too finds that compared with the overall internet population, the site's audience tends to be Asian and many have postgraduate educations.