| Type | Subsidiary |
|---|---|
| Industry | Advertising, Marketing |
| Founded | 1986 |
| Headquarters | London, UK |
| Key people | Stephen Allan Worldwide Chairman & CEO |
| Parent | GroupM |
| Website | MediaCom.com |
MediaCom is a global media agency. Its services include media/interactive planning and buying (including digital, direct and search), ROI research (encompassing direct response media), online/search engine marketing, consumer insights, media strategy and branded content. Specialist divisions include MediaCom Interaction, the company’s in-house digital media agency, and MediaCom Business Science, its team of econometricians and market analysts. The media agency is currently the third largest in terms of global billings [1].
MediaCom is part of GroupM, WPP’s media investment management operation, along with MEC, Maxus, MindShare, Outrider, Kinetic and IEG. The company currently handles advertising budgets worth more than US$23bn [2] for clients such as Dell, GlaxoSmithKline, Procter & Gamble, Shell and VW Group.
Led by Worldwide Chairman & CEO Stephen Allan, who previously oversaw MediaCom UK’s climb from sixth place to market leader, the company now has 4,600 employees in 116 offices in 89 countries [3]. Its central coordination hubs are in London, New York, Miami and Singapore.
MediaCom was named International Media Agency Network of the Year at the 2010 Festival of Media Awards [4]. It was also named Agency Network of the Year at the 2009[5], 2010 [6] and 2011 M&M Awards[7].