Matt B. Britton (born January 24, 1975) is a youth marketing media proprietor based in New York City.
In January 1997, Britton (then a college senior at Boston University) founded The Magma Group, a college marketing firm focused on the hi-tech industry. The Magma Group's clients included Yahoo!, Lycos, eBay, and Sony Music. At the time Britton founded the Magma Group, he was involved in a successful entertainment promotions venture with hospitality entrepreneur Jason Strauss. In December 2002, The Magma Group was acquired in part by YouthStream Media Networks, where Britton was retained as the Director of Event Marketing Development.
Britton was named to the Entrepreneur Magazine "30 Under 30" list (the top 30 U.S. entrepreneurs under 30 years of age) in April 2000.[1]
In September 2002, Britton joined Paul Tedeschi to found Mr Youth LLC, a youth marketing agency. He currently serves the company as Chief Executive Officer, overseeing the 150+ employee firm (since ranked #39 in the Top Companies in Advertising & Marketing by the Inc 5000.)[2] Its clients include Microsoft, Nike, Procter & Gamble, Crayola, and Ford Motors.
In 2005 Britton's company Mr. Youth purchased the 23 year-old CollegeFest event.[3]
In 2005 & 2006, Britton gained industry notoriety when he was a guest expert on the daily show with Jon Stewart regarding youth marketing.[4][5]
In 2009, Britton was named a "modern day Don Draper" by the NY Post.[6]
In March 2010, Britton's agency Mr Youth was named one of the top 10 most innovative Advertising/Marketing companies in the world [7]
In March 2011, Britton announced the S-List a partnership with former NBA Star Rick Fox to leverage the use of social media by celebrities into branding opportunities.[8]
In July 2011, Britton executed the spinoff of CrowdTap, a social media marketing software platform. Shortly thereafter CrowdTap completed $7 Million in Series A Funding from the Foundry Group.[9] Britton serves CrowdTap as their Chief Advisor.
In November 2011, Britton sold Mr Youth to LBi for a reported $40 to $50 Million.[10]