| Type | Private[3][4] |
|---|---|
| Founded | July 2005 |
| Founder(s) | Pete Cashmore |
| Headquarters | New York City, New York Palo Alto, California(Corporate)[5], U.S. |
| Key people | Pete Cashmore, Chief Executive Officer Lance Ulanoff, Editor-in-Chief Ben Parr, Editor-at-Large |
| Owner | Mashable Inc. |
| Employees | 50 |
| Slogan | "The Social Media Guide" |
| Website | mashable.com |
| Alexa rank | 190 (January 2012[update])[6] |
| Type of site | News & blogging |
| Available in | English, French |
| Current status | Active |
Mashable (Mashable Inc.) is an American news website and Internet news blog founded by Pete Cashmore.[7] The website's primary focus is social media news, but also covers news and developments in mobile, entertainment, online video, business, web development, technology, memes and gadgets. Mashable was launched by Pete Cashmore from his home in Aberdeen, Scotland in July 2005.
With a reported 50+ million monthly pageviews[8] and an Alexa ranking under 250,[6] Mashable ranks as one of the world's largest websites. Time Magazine noted Mashable as one the 25 best blogs in 2009,[9] and has been described as "one stop shop" for social media.[10] As of February 2011, it has over two million Twitter followers and over 425,000 fans on Facebook.[8]
On March 9, 2009, Mashable announced that it had acquired Blippr, a micro-reviews service based on the concept that users can review games, books, movies, music, and web applications in 160 characters or less.[11]
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On November 27, 2007, Mashable launched the 1st International Open Web Awards to recognize the best online communities and services. Voting was conducted online through Mashable and its 24 blog partners.[12] On January 10, 2008 at the Palace Hotel, San Francisco, Mashable announced the winners of the first Open Web Awards.[13] Winners included Digg, Facebook, Google, Twitter, YouTube, ESPN, Cafemom and Pandora.
The 2nd Annual Open Web Awards was an online international competition that took place between November and December 2008. Among the winners in the 'People's Choice' component were Encyclopedia Dramatica in the wiki category, Digg in the 'Social News and Social Bookmarking' category, Netlog in the 'Mainstream and Large Social Networks' category and MySpace in the 'Places and Events' category.[14]
The 3rd Open Web Awards were held in November and December 2009. Winners included Pandora Radio for best mobile music site or app, Fish Wrangler for best Facebook game, and "Surprise Marriage Proposal in Spain" as best YouTube video.
In 2010, Mashable renamed the Open Web Awards to the 4th Annual Mashable Awards. The Mashable Awards officially launched on September 27, 2010 with nominations for categories including Best Mobile Game, Best Use of an API, Best Web Video, Most Promising New Company and Entrepreneur of the Year
Mashable Connect is an annual invite-only conference. It was held on May 12 – May 14, 2011, with 300 attendees. Speakers included Scott Belsky, Founder & CEO, Behance Rohit Bhargava, SVP, Global Strategy & Marketing, Ogilvy. Sabrina Caluori, Director of Social Media & Marketing, HBO, and Greg Clayman, Publisher, The Daily.[15]
Themes discussed included content curation, the democratisation of content, social media, social television, and helping consumers deal with content overload.[16]