Martinelli's is the brand name of S. Martinelli & Company, a juice company based in Watsonville, California.[1] The company is privately held by descendants of the founders.[2]
Martinelli's is best known for its non-alcoholic sparkling cider[3] and its apple juice, though the company originally produced a champagne style hard cider. They also have several other brands of juices. The apple juice is made from fresh apples that are stored in a frozen storage facility, not from apple concentrate. One of these storage facilities is Apple Growers Ice & Cold Storage located in Watsonville.
The company has operated out of California's Pajaro Valley[4] since 1868. There is a street in Watsonville that bears the name.