Market share of government-approved Japanese history textbooks

Contents

Market share of junior high school history textbooks

Year 1966–2002

1966 1969 1972 1975 1978 1981
1 Chukyo 37.5% Chukyo 38.8% Chukyo 33.5% Tokyo 27.4% Tokyo 26.8% Tokyo 32.1%
2 Tokyo 19.0% Tokyo 20.2% Tokyo 18.7% Chukyo 19.5% Shoseki 20.0% Dainihon 16.9%
3 Shoseki 14.1% Shoseki 12.0% Shoseki 16.3% Shoseki 18.9% Chukyo 18.5% Shoseki 16.1%
4 Dainihon 8.2% Dainihon 8.8% Dainihon 8.9% Dainihon 13.4% Dainihon 13.9% Chukyo 13.6%
5 Gakkou 6.8% Gakkou 7.2% Kyouiku 8.5% Kyouiku 11.5% Kyouiku 10.1% Kyouiku 11.6%
6 Shimizu 6.4% Kyouiku 5.8% Shimizu 7.6% Shimizu 5.4% Gakkou 5.5% Shimizu 7.9%
7 Kyouiku 5.9% Shimizu 5.3% Gakkou 4.9% Gakkou 4.8% Shimizu 4.7% Gakkou 1.9%
8 Teikoku 2.1% Teikoku 1.9% Teikoku 1.5% Teikoku 0.8% Teikoku 0.5%
9 Shoin 0.0%
Total 1,685,000 1,653,000 3,182,000 1,504,000 1,735,000 1,685,000
1984 1987 1990 1993 1997 2002
1 Tokyo 31.3% Tokyo 33.2% Tokyo 35.0% Tokyo 32.2% Tokyo 41.1% Tokyo 51.3%
2 Shoseki 20.0% Shoseki 17.5% Shoseki 16.5% Dainihon 18.0% Dainihon 19.3% Dainihon 14.0%
3 Dainihon 14.8% Dainihon 16.8% Dainihon 16.3% Kyouiku 17.9% Kyouiku 17.8% Kyouiku 13.0%
4 Chukyo 14.2% Kyouiku 14.8% Kyouiku 16.0% Shoseki 14.2% Shoseki 12.9% Teikoku 10.9%
5 Kyouiku 11.8% Chukyo 9.6% Chukyo 8.7% Chukyo 8.1% Bunkyo 3.5% Shoseki 5.9%
6 Shimizu 5.6% Shimizu 6.3% Shimizu 4.3% Teikoku 4.4% Shimizu 3.4% Shimizu 2.5%
7 Gakkou 2.3% Gakkou 1.8% Gakkou 1.9% Shimizu 3.7% Teikoku 1.9% Bunkyo 2.3%
8 Teikoku 1.4% Gakkou 1.3% Fusosha 0.0%
Total 1,877,000 2,028,000 1,777,000 1,589,000 1,522,000 1,343,000

Year 2001–2002

Rank Publisher Number of copies (2002) Percentage (2002) Number of copies (2001) Percentage (2001)
1 Tokyo Shoseki (東京書籍) 688,229 51.3% 555,000 40.3%
2 Dainihon Tosho (大日本図書) 188,031 14.0% 258,900 18.8%
3 Kyouiku Shuppan (教育出版) 174,828 13.0% 248,400 18.0%
4 Teikoku Shoin (帝国書院) 146,551 10.9% 26,400 1.9%
5 Nihon Shoseki (日本書籍) 79,100 5.9% 189,300 13.7%
6 Shimizu Shoin (清水書院) 33,875 2.5% 53,600 3.9%
7 Nihon Bunkyo Shuppan (日本文教出版) 31,492 2.3% 45,600 3.3%
8 Fusosha (扶桑社) 625 0.0% - -
Total 1,342,731 100.0% 1,377,200 100.0%

Market share of high school history textbooks, Year 2005

Japanese History A, new curriculum

Rank Publisher Title Number of copies Percentage
1 Tokyo Shoseki (東京書籍) Nihonshi A Gendai karano Rekishi (日本史A 現代からの歴史) 71,739 18.5%
2 Yamakawa Shuppan (山川出版社) Gendai no Nihonshi (現代の日本史) 70,056 18.1%
3 Daiichi Gakushusha (第一学習社) Koutougakkou Nihonshi A Hito Kurashi Mirai (高等学校 日本史A 人・くらし・未来) 64,819 16.7%
4 Yamakawa Shuppan (山川出版社) Nihonshi A (日本史A) 59,164 15.2%
5 Jikkyo Shuppan (実教出版) Koukou Nihonshi A (高校日本史A) 58,878 15.2%
6 Shimizu Shoin (清水書院) Kotkou Gakkou Nihonshi A (高等学校 日本史A) 44,262 11.4%
7 Sanseido (三省堂) Nihonshi A (日本史A) 19,092 4.9%
Total 388,010 100.0%

Japanese History A, old curriculum

Rank Publisher Title Number of copies Percentage
1 Yamakawa Shuppan (山川出版社) Gendai no Nihonshi Kaiteiban (現代の日本史 改訂版) 1,735 26.8%
2 Shimizu Shoin (清水書院) Shinnihonshi A kaiteiban (新日本史A 新訂版) 1,664 25.7%
3 Tokyo Shoseki (東京書籍) Nihonshi A Gendai Karano Rekishi (日本史A 現代からの歴史) 1,452 22.4%
4 Yamakawa Shuppan (山川出版社) Nihonshi A (日本史A) 819 12.6%
5 Jikkyo Shuppan (実教出版) Koukou Nihonshi A (高校日本史A) 796 12.3%
6 Kirihara Shoten (桐原書店) Shinnihonshi A (新日本史A) 15 0.2%
Total 6,481 100.0%

Japanese History B, new curriculum

Rank Publisher Title Number of copies Percentage
1 Yamakawa Shuppan (山川出版社) Shosetsu Nihonshi (詳説日本史) 336,414 57.5%
2 Jikkyo Shuppan (実教出版) Koukou Nihonshi B (高校日本史B) 41,108 7.0%
3 Tokyo Shoseki (東京書籍) Shinsen Nihonshi B (新選日本史B) 39,228 6.7%
4 Jikkyo Shuppan (実教出版) Nihonshi B (日本史B) 35,674 6.1%
5 Yamakawa Shuppan (山川出版社) Koukou Nihonshi (高校日本史) 35,309 6.0%
6 Shimizu Shoin (清水書院) Koutou Gakkou Nihonshi B (高等学校 日本史B) 24,617 4.2%
7 Sanseido (三省堂) Nihonshi B (日本史B) 20,480 3.5%
8 Kirihara Shoten (桐原書店) Shin Nihonshi B (新日本史B) 18,407 3.1%
9 Yamakawa Shuppan (山川出版社) Shin Nihonshi (新日本史) 17,923 3.1%
10 Tokyo Shoseki (東京書籍) Nihonshi B (日本史B) 10,820 1.8%
11 Meiseisha (明成社) Koutou Gakkou Saishin Nihonshi (高等学校最新日本史) 5,017 0.9%
Total 584,997 100.0%

Japanese History B, old curriculum

Rank Publisher Title Number of copies Percentage
1 Tokyo Shoseki (東京書籍) Shinsen Nihonshi B (新選日本史B) 1,467 48.8%
2 Jikkyo Shuppan (実教出版) Koukou Nihonshi B Shinteiban (高校日本史B 新訂版) 477 15.9%
3 Yamakawa Shuppan (山川出版社) Shosetsu Nihonshi Kaiteiban (詳説日本史 改訂版) 423 14.1%
4 Kirihara Shoten (桐原書店) Koutougakkou Shinnihonshi B (高等学校 新日本史B 改訂版) 390 13.0%
5 Jikkyo Shuppan (実教出版) Nihonshi B Shinteiban (日本史B 新訂版) 183 6.1%
6 Kirihara Shoten (桐原書店) Wide Nihon no Rekishi Kaiteiban (ワイド 日本の歴史 改訂版) 66 2.2%
Total 3,006 100.0%

See also