Maoz Vegetarian is a chain of falafel fast food restaurants, serving purely vegetarian fare with a vision of "spreading the vegetarian lifestyle worldwide".[1] The chain was founded by a husband and wife, Nahman Milo and Sima Bar-On, Israelis, who were living in Amsterdam, the Netherlands.[2] The first restaurant opened in 1991 on the Reguliersbreestraat, Amsterdam, and the first store outside The Netherlands opened in 1996.[3]
Expansion, by the way of franchise, has been rapid, with at least four stores opening in 2007 alone[4] in Europe, North America, and Australia. The expansion has not been without setbacks. A location in Munich, Germany, which was opened in mid-2006,[5] was closed as of February 2008.[6]
According to the company's website,[7] franchises operating under the brand name are located in the Netherlands (six stores) as well as several locations in the United States, France (two in Paris), Spain (three in Barcelona and Madrid) and the United Kingdom (one in London).
Originally, restaurants offered only falafel, but the menu in some locations has since been expanded to include other vegetarian items, such as pommes frites (Belgian-style french fries).
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