The Maison de l'Art Nouveau ("House of New Art"), abbreviated often as L'Art Nouveau, and known also as Maison Bing for the owner, was a gallery opened on on 26 December 1895, by Siegfried Bing at 22 rue de Provence, Paris.[1]
Unlike his earlier stores at the same location and nearby at 19 rue Chauchat that specialised in Japonisme and imports from Asia, the gallery specialised in modern art.[1][2] The original exhibition featured windows designed by Nabi artists, including Henri de Toulouse-Lautrec, and made by Louis Comfort Tiffany.[2]
The fame of his gallery was increased at the 1900 Exposition Universelle, where he presented co-ordinated—in design and colour—installations of modern furniture, tapestries and objets d'art.[2] These decorative displays became associated strongly with an artistic style that was becoming popular across Europe, and for which his gallery subsequently provided a name: Art Nouveau.[2]