| Type | Subsidiary of PC Mall |
|---|---|
| Industry | Direct Marketer |
| Headquarters | El Segundo, California, USA |
| Area served | United States |
| Products | Computer Hardware, Consumer Electronics, Information Technology, Apple Computers, iPad |
| Website | MacMall.COM |
MacMall is a reseller of computers manufactured by Apple Inc., such as the MacBook and iMac, with both an online store and brick-and-mortar locations. They buy Apple products in bulk, which allows them to sell them at a volume discount, and are one of the only companies authorized by Apple Inc. to do so. They also sell accessories for other Apple products, like iPods and iPhones. MacMall is a wholly owned subsidiary of PC Mall, which is a NASDAQ traded company.
Contents |
Its parent company PC Mall, started out as a mail-order catalog company in 1987 at Marina del Rey, CA in the residence of its co-founders brothers Sam and Frank Khulusi. Started out under the name "Creative Computers" before changing it to its current name PC Mall, was the number one mail-order reseller of Amiga computers from Commodore International until its closure on April 1994. The closure of Commodore didn't come too rough as the company obtained authorization to sell Apple computers early that year. With the new partnership and much optimism, the company moved to a 35,000 sq ft (3,300 m2) distribution center with 15,000 sq ft (1,400 m2) of office space. In the first quarter of 1995, the company filed for initial public offering(IPO) and went public in April 1995. After a year of robust growth, the company launched the website MacMall.com to add to its already-burgeoning sales.
MacMall is the biggest online revenue-earner for PC Mall and its subsidiaries. At the end of 2010, total net sales of MacMall amounted to approximately US$200 million, which is 15% of the company’s US$1.3 billion revenue for the year-end.
MacMall also opened its new flagship store last February 13, 2010 at Torrance, CA alongside its other store in neighboring Santa Monica. MacMall will open a third store on May 2011 in Chicago.
Mac On Call is the service, installation, and advice center located on the store. As an Apple Authorized Service Provider, Mac On Call is standing in to provide answers to questions about computers and electronics, perform both in-warranty and out-og-warranty services.
Creative Pro it is a special section on the website that caters specifically to professionals working on the creative professional field - those whose jobs encompass those of photography, architecture, audio & music, film & video and design/graphics. Not only does the Creative Pro section offer better computer and electronics deals on the section, it also offers how-to helps and webinars to provide creative professionals with the best possible service.
Like most “consumer” companies, they farmed out customer service overseas, so there is no way to get any real 'customer service:' Ask for a supervisor and they “aren't here at the moment.” Also, MacMall/PCMall is known for putting the words “Free Shipping” next to a product on their webpage, then charge you for shipping. A call to “Customer Service” get a statement like "Oh, that's because....." as if it excuses False Advertising.
MacMall.com is headed by its President, Daniel J. DeVries is based in El Segundo, CA. He once served as the Executive Vice President for Marketing of PC Mall, Inc. He also once served as a Senior Vice President, and a senior marketing executive. DeVries attended the University of Michigan.
MacMall Corporate Headquarters is located in El Segundo, CA. Distribution Center is located in Memphis, TN. MacMall also holds office in Montreal, Canada and Manila, Philippines.