M-Azing
M-Azing is a candy bar manufactured by Mars Incorporated. M-Azing is a milk chocolate candy bar with M&M's Minis chocolate candies inside. It has been available in crunchy and peanut butter flavors, in singles and miniatures varieties.
History
The product was originally introduced in Singles and Funsize formats in 2004. In 2005, a Minis format was launched. In 2006, the company discontinued all but the Crunchy Singles variety of the candy bar, and now has a "Now with better taste" sticker on it. Mars Incorporated stated that they planned to rebrand the bar in 2008, but this did not happen.[1] The M&M's M-Azing candy bar name was derived from internal ad-marketing specialist, Michael McGuire, favored slogan of 'Mmmmm-azing' as a response to something favorable or satisfactory.
Ad Campaign
The advertisements for M-Azing bars included people doing amazing things such as a man balancing a washer machine on his teeth.
References
External links