LowerMyBills.com is a consumer finance corporate Web site, owned by Experian, that connects prospective mortgage borrowers to lenders. It was founded by Matt Coffin in 1999. It is well-known for its banner ads, which generally include bizarre or nonsensical animations or soundless video clips that are not related to financial matters.[1][2] Its corporate offices are in Los Angeles, California.[3]
The then-privately held company was purchased in 2005 by Experian for $330 million, with performance-based incentives that could add an additional $50 million over the next two years. In the year ending March 31, 2005. the company had an operating profit of $26 million on sales of $120 million.[4][5]
TNS Media Intelligence reports that the company spent nearly $75 million on web advertisements in 2006 through November, making it one of the medium's largest advertisers.[1]
In December 2007, Experian launched LowerMyBills.co.uk for UK consumers.
Some consumers who have filled out the teaser information form at LowerMyBills.com have complained that once their e-mail address and phone number are submitted, this information is then distributed by the site to potential lenders, many of whom may call or e-mail the consumer over a period of several days. As LowerMyBills.com does not provide a phone number on its website, it can be difficult if not impossible to be removed from their call/e-mail lists. LowerMyBills.com receives mostly negative reviews on consumer sites such as TrustLink.com [6] and RipOffReport.com [7].