Loudsauce is a crowd funding platform for sponsoring ads for social change. Donors choose the level of funding they want to support and their desired medium, such as TV ads or billboards.[1] Their mission is to “transform the medium of advertising from one that primarily drives consumption to one of civic participation.”[2] A recent project on Loudsauce was the creation of a 30 second TV spot in support of Occupy Wall Street.[3]