LoopFuse

LoopFuse
Type Private
Industry Software-as-a-service
Founded Atlanta, Georgia, U.S., 2007
Founder(s) Tom Elrod, Roy Russo
Headquarters 2100 Riveredge Parkway, Suite 700
Atlanta, Georgia 30328, USA
Key people Sean Dwyer CEO
Products Marketing Automation Demand Generation
Website http://www.loopfuse.com/

LoopFuse is a Marketing Automation software provider located in Atlanta, Georgia that targets small and medium enterprises (SME or SMB). The company was founded in 2007 by Tom Elrod and Roy Russo. LoopFuse currently operates as a private company led by CEO Sean Dwyer and funded by True Ventures[1]. OneView, the LoopFuse flagship product, is marketing automation software provided in a software-as-a-service model.

Contents

Products

LoopFuse OneView helps marketing teams create, manage, and refine marketing programs by automating the qualification process. Product features include email marketing, lead capture, scoring and nurturing, and marketing dashboards designed to help keep everyone on the marketing team informed as to how well campaigns are performing. OneView helps automate the sales process with the ability to assign prospects to the appropriate sales team members and associated CRM campaigns. Dashboards provide a real-time, up-to-the-minute view across all sales and marketing activities, down to fine-grained detail on touchpoints with prospects, companies, CRM Leads, and CRM Contacts[2]. A myriad of available reports allow a clearer view of the marketing funnel.

LoopFuse FreeView is a free, fully functional marketing automation platform designed to meet the needs of SMB marketers. FreeView, the free version of Loopfuse OneView, offers lead scoring, visitor analytics, and multi-flight, responsive email campaigns. FreeView was launched on June 30, 2010[3].

Partners

OneView integrates with many 3rd party applications and features a Webservice API to help with more robust web site integration. LoopFuse also works with agencies to help implement OneView for marketing customers.

Technology Partners

References

  1. ^ "True Ventures Portfolio". trueventures.com. http://www.trueventures.com/portfolio/. Retrieved August 23, 2010. 
  2. ^ "OnewView Features". LoopFuse. http://loopfuse.com/features.php. Retrieved August 23, 2010. 
  3. ^ "LoopFuse Offers Free Marketing Automation to Transform the Industry". LoopFuse. http://loopfuse.com/news/press-releases/loopfuse-offers-free-marketing-automation-to-transform-the-industry.php. Retrieved August 23, 2010. 
  4. ^ "SalesForce.com Integration". LoopFuse. http://loopfuse.com/product/crm-integration.php. Retrieved August 23, 2010. 
  5. ^ "WordPress Plugin". WordPress.org. http://wordpress.org/extend/plugins/wp-loopfuse-oneview/. Retrieved August 23, 2010. 
  6. ^ "Drupal Module". Drupal.org. http://drupal.org/project/loopfuse. Retrieved August 23, 2010. 

External links