Norddeutsche Automobil und Motoren GmbH was a German brand created in 1908 and was owned by the Norddeutsche Lloyd shipping company. The factory was in Bremen. Many of the products of the company and its successors were badged with the Lloyd marque.
The German Lloyd had no connection with the British Lloyd cars company active between 1936 and 1951.
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The first cars were licence-built Kriéger electric vehicles. Petrol-engined models followed in 1908 with 3685 cc engines, but few were made. In 1914 the company merged with Hansa to become Hansa-Lloyd Werke AG. Most of the cars made by the new company were sold as Hansa with the Hansa-Lloyd name attached to commercial vehicles only. Nevertheless two cars, the 4 litre Treff AS and the 8 cylinder 4.6 litre Trumpf AS were badged as Hansa-Lloyds. The company was integrated in the Borgward group after the purchase of Hansa by Carl F. W. Borgward in 1929, and car production ceased.
Lloyd as a marque name only entered mass-production of cars and light trucks in 1950 with the company becoming Lloyd Motoren Werke GmbH — still in Bremen. The very first cars (the Lloyd 300) were wood and fabric bodied with steel construction taking over gradually between 1953 and 1954 (Lloyd 400).
The Lloyd 250 was called "Prüfungsangst-Lloyd" ("Lloyd for exam nerves") as they appealed to owners of older driving licenses who could drive it without having to pass a new driving test for cars with a cubic capacity of over 250 cc, a test which was introduced in a legal reform of the mid-1950s. With a power of only 11 hp (DIN), the Lloyd's designers saw a need for saving weight, and thus offered the LP 250 without a back seat, bumpers, hub caps or trims. However, most buyers ordered the LP 250 V with these features as optional extras.
Overall, the vehicles matched the need for small and cheap cars which were a characteristic of post-war Germany, and they provided a comparatively high standard in comfort and reliability. They rose to third place in the annual licensing statistics for several years in the 1950s, behind only Volkswagen and Opel. In spite of this success, there was little prestige to be gained by driving a Lloyd. In the vernacular, the Lloyd 300 was called "Leukoplastbomber" due to the owners' habit of repairing nicks in the fabric of the body with sticking plaster called LEUKOPLAST. A contemporary derisive verse went "Wer den Tod nicht scheut, fährt Lloyd" ("He who is not afraid of death, drives a Lloyd").
Pietro Frua designed a coupé on the basis of the Lloyd Alexander; it was presented at the Turin Motor Show in November 1958.
The parent company failed in 1961 but cars were still made up to 1963. By this time, the LP 900 was named "Borgward Arabella" instead of "Lloyd Arabella".
| Type | Body style | Period | Engine | cubic capacity | hp (DIN) | Gears | Speed |
|---|---|---|---|---|---|---|---|
| Lloyd LP 300 | saloon | 1950–1952 | 2 cylinders two-stroke |
293 | 10 | 3 | 75 km/h (47 mph) |
| Lloyd LS 300 /LK 300 | LS: estate car LK: van |
1951–1952 | 2 cylinders two-stroke |
293 | 10 | 3 | 75 km/h (47 mph) |
| Lloyd LC 300 | coupé | 1951–1952 | 2 cylinders two-stroke |
293 | 10 | 3 | 75 km/h (47 mph) |
| Lloyd LP 400 | saloon | 1953–1957 | 2 cylinders two-stroke |
386 | 13 | 3 | 75 km/h (47 mph) |
| Lloyd LS 400 / LK 400 | LS: estate car LK: van |
1953–1957 | 2 cylinders two-stroke |
386 | 13 | 3 | 75 km/h (47 mph) |
| Lloyd LC 400 | convertible | 1953–1957 | 2 cylinders two-stroke |
386 | 13 | 3 | 75 km/h (47 mph) |
| Lloyd LT 500 | van / 6 seater minivan[1] | 1953–1957 | 2 cylinders two-stroke |
386 | 13 | 3 | 75 km/h (47 mph) |
| Lloyd LP 250 and 250 V | saloon | 1956–1957 | 2 cylinders two-stroke |
250 | 11 | 3 | 75 km/h (47 mph) |
| Lloyd LP 600 | saloon | 1955–1961 | 2 cylinders four-stroke |
596 | 19 | 3 | 100 km/h (62 mph) |
| Lloyd LS 600 / LK 600 | LS: estate car LK: van |
1955–1961 | 2 cylinders four-stroke |
596 | 19 | 4 | 100 km/h (62 mph) |
| Lloyd LP 600 | convertible | 1955–1961 | 2 cylinders four-stroke |
596 | 19 | 4 | 100 km/h (62 mph) |
| Lloyd Alexander | saloon or estate car |
1957–1961 | 2 cylinders four-stroke |
596 | 19 | 4 | 100 km/h (62 mph) |
| Lloyd Alexander TS | saloon or estate car |
1958–1961 | 2 cylinders four-stroke |
596 | 25 | 4 | 107 km/h (66 mph) |
| Lloyd LT 600 | van/minivan pickup truck |
1955–1961 | 2 cylinders four-stroke |
596 | 19 | 4 | 85 km/h (53 mph) |
| Lloyd Theodor | LT 600 RV | 1955–1961 | 2 cylinders four-stroke |
596 | 19 | 4 | 85 km/h (53 mph) |
| Lloyd Arabella | saloon | 1959–1961 | 4 cylinders four-stroke |
897 | 38 1960–1963 also 34 |
4 | 120 km/h (75 mph) |
| Lloyd Arabella de Luxe | saloon | 1960–1961 | 4 cylinders four-stroke |
897 | 45 | 4 | 133 km/h (83 mph) |
| Lloyd EL 1500 | electric van | electric | - | - | |||
| Lloyd EL 2500 | electric van | electric | - | - |
| Type | number of cars built |
|---|---|
| Lloyd 300 LP, LS and LC | 18087 |
| Lloyd 400 LP, LS and LC | 109878 |
| Lloyd 250 and 250 V | 3768 |
| Lloyd 600 LP, LS and LC, Alexander and Alexander TS | 176524 |
| Lloyd Arabella and Arabella de Luxe | 47549 |
The Lloyd 600 was assembled in Australia by a company formed as joint venture between Carl Borgward and Laurence Hartnett in the late 1950s.[2] The car was introduced in December 1957 as the Lloyd-Hartnett and a total of 3000 cars were built before production ceased in 1962.[2]
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