Liril is a popular soap brand sold, to a large degree, in India, and Asia, as well as a few places in Europe. The advertisements for Liril soap are usually shown on television. In India reigning top Hindi film actress are generally chosen as models for the soap. The soap is currently manufactured by Hindustan Lever Limited in India. Most of their ads are woman bathing in rains or under a waterfall. Liril launched a blue variant called Icy Cool Mint in 2002. It also tried launching an Orange variant, called Liril Orange Splash in India in 2004. Neither of these variants created much splash in the market. The company even changed agencies handling the brand, from Lowe to McCann Erickson before going back to Lowe. Liril has had a static market share for quite some time now. The majority of their sales happen during summer. Preity Zinta, among others, has advertised for this product.