| Type | Corporation, part of JobDig |
|---|---|
| Industry | Job search engine |
| Founded | 2005 |
| Headquarters | Minneapolis, Minnesota, United States |
| Key people | Toby Dayton, GL Hoffman, Brad Squibb, Eric Caron |
| Website | linkup.com |
LinkUp is a job search engine that aggregates its job listings from employer websites, typically an employer's applicant tracking system.[1] The objective of acquiring its job listings in this way is to prevent fraudulent and duplicate listings while bringing attention to unadvertised listings – which represent up to 85% of all job openings.[2]
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LinkUp is free for all job seekers. As of April 2009, LinkUp claims to have over 533,500 jobs from over 21,000 companies.[3]. The web site offers standard job search features, which includes searching by keyword, location, category or company. When job seekers clicks a position of interest, they are taken directly to the employer's website to learn more and apply. LinkUp also offers RSS feeds of all search results and an email alert service as new listings become available.
LinkUp is financed through a combination of pay per click sponsored listings (similar to Google Adwords) and a monthly subscription model for employers to guarantee their listings remain on the website.[4]
Founded as Fetchster in early 2005 by Adam Gedde[5] and aimed at being Minnesota-specific vertical search engine for jobs, it was purchased by JobDig in July 2006[6]. At that time the website was redeveloped to include listings for the entire United States and was publicly relaunched in December 2006[7]. In 2007, JobDig renamed Fetchster to LinkUp to reflect the Web 2.0 features and functionality added to the site, such as the tabbed search results. In 2009, LinkUp began developing partnerships with various affiliates, such as MinnPost, to increase revenue and recognition.[8]