Lärabar is a brand of energy bar produced by General Mills. The bars are made with unprocessed ingredients. They were first introduced to be sold to the public April 14, 2003. International sales commenced summer 2004. The original Lärabar flavors that started it all were; Cherry Pie, Apple Pie, Cashew Cookie, Banana Cookie, and Chocolate Coconut Chew.[1]
Lärabar was created by Denver native Lara Merriken, who was looking to make a "very healthy product that tasted delicious". Her inspiration for the snack occurred during a hiking trip in 2000 through the Rocky Mountains of Colorado .[2] In 2008, General Mills acquired the original producer of Lärabars, Humm Foods.[3]
A review in the Pittsburgh Post-Gazette praises Lärabar, writing "The bar is moist and chewy, tart and tasty. None of the medicinal tastes of other protein bars."[4] The bar's authentic taste and use as a breakfast meal have also been complimented.[5]
In January 2009, General Mills voluntarily recalled Peanut Butter Cookie flavor Lärabars for fear of salmonella contamination. No illnesses were reported.[6]
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The nineteen Lärabar flavors offered are:
The four Jǒcolat flavors offered are:
Retired flavors:
Lärabar uses only unsweetened fruits, nuts, spices, and dairy and soy free chocolate in the Jǒcolat line. Each bar contains no more than nine wholesome ingredients such as dates, almonds, cashews, walnuts, pecans, peanuts, unsweetened fruit (apples, bananas, blueberries, cherries, raisins etc.), cinnamon, ginger, cocoa powder, coconut, sea salt, etc. Larabar ingredients are gluten-free, dairy free and soy free. The Jǒcolat and Lärabar line of bars containing chocolate or chocolate chips cannot be guaranteed to be dairy or soy free due to possibility of cross-contact with equipment that processes chocolate with dairy and soy. The Lärabars without chocolate can be classified [kosher], [gluten-free], [vegan] and [vegetarian]. Shelf life for the bars is 12 months. "[7]
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