| Founder(s) | Michele Elliott |
|---|---|
| Founded | 1985 |
| Location | London |
| Revenue | £579,219 |
| Employees | 13 |
| Motto | "preventing bullying, protecting children" |
| Website | www.kidscape.org.uk |
The London-based charity[1] Kidscape was established in 1985 by child psychologist Michele Elliott.[2] Its focus is on children’s safety, with an emphasis on the prevention of harm by equipping children with techniques and mindsets that help them stay safe.
After a 1984-1986 survey of 4000 children, their parents and teachers, it was apparent that the main threat to children came from people known to them - bullies, friends, or family members. Kidscape's Child Protection programmes are now taught UK-wide in thousands of schools and community groups. Kidscape is identified with the effort to quell bullying, working with children from 9-15.
Contents |
Kidscape's work falls into five main categories:
Kidscape is a frequent commentator in the media on bullying and child protection issues.[3] Michele Elliott has represented Kidscape on advisory boards, including the Toy Council,[4] and consults and advises, such as the House of Commons Education and Skills Committee on the effects of bullying. Kidscape is a member of the Anti-bullying Alliance.
Kidscape's patrons are children's author and journalist Anthony Horowitz and Dame Mary Perkins, co-founder of SpecSavers.[6]