City of license | St. Louis, Missouri |
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Broadcast area | St. Louis, Missouri |
Branding | Sports Radio 1380 |
Frequency | 1380 kHz AM |
First air date | 1927 |
Format | Sports Talk |
Power | 5,000 watts day 1,000 watts night |
Callsign meaning | St. Louis Gateway |
Former callsigns | KWK (1927-1984) KGLD (1984-1992) KASP (1992-1994) WKBQ (1994-1995) KRAM (1995-1996) WKBQ (1996-1998) KKWK (2/1998-9/1998) KZJZ (1998-1999) |
Affiliations | Fox Sports Radio |
Owner | Simmons Media Group |
Website | kfns.com |
KSLG (1380 AM, "Team 1380") is an all-sports radio station, operating from St. Louis, Missouri. The station has used this format since June 2004. Prior to switching to an all-sports format, KSLG was a religious broadcasting radio station. KSLG also broadcasts the Gateway Grizzlies Frontier League baseball games during the summer months, and is the affiliate of Fox Sports Radio for the Greater St. Louis area.
KSLG began broadcasting in 1927 as KWK. KWK was the Mutual Broadcasting System affiliate in St. Louis for most of its existence until August 1969 when the station switched from standards to an R&B format. In 1973, the station went off the air until late-1978, when it returned as a Top 40 station, and in March 1979 it began simulcasting with WWWK-FM (106.5). The two stations kept simulcasting until KWK became KGLD (an oldies station) in June 1984. On January 1, 1992, KGLD changed from an oldies station to all-sports KASP. The station went back to simulcasting with 106.5 FM (which had since become WKBQ-FM) in 1993. After eleven years of using various formats, including Gospel music, KSLG switched to its current sports format.
On December 3, 2007 KSLG switched affiliations from ESPN Radio to Fox Sports Radio with the "Team 1380" branding.
On July 1, 2010, Grand Slam Sports, owner of fellow St. Louis sports station KFNS, announced its intention to purchase KSLG pending FCC approval and that it would begin managing the station immediately under a local marketing agreement. This resulted in the return of The Jim Rome Show to the St. Louis market after an absence of approximately a year.[1]
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