Kelly's Directory

Kelly's Directory (or more formally, the Kelly's, Post Office and Harrod & Co Directory) was a trade directory in the United Kingdom that listed all businesses and tradespeople in a particular city or town, as well as a general directory of postal addresses of local gentry, landowners, charities, and other facilities. In effect, it was a Victorian version of today's Yellow Pages. [1] Many reference libraries still keep their copies of these directories, which are now an important source for historical research.

The namesake and originator of the directory was Frederic Festus Kelly. In 1835 or 1836 he became chief inspector of letter-carriers for the inland or general post office, and took over publication of the Post Office London Directory, whose copyright was in private hands despite its semi-official association with the post office, and which Kelly had to purchase from the widow of his predecessor.

He founded Kelly & Co. and he and various family members gradually expanded the company over the next several decades, producing directories for an increasing number of UK counties and buying out or putting out of business various competing publishers of directories.[2][3]

From

THE SPHERE, - GREAT NEW STREET. - January 2nd, 1901.

A new year and a new century have come, and I wish every one of my readers the best of good fortune. In spite of much that has been left undone—we still have war, and poverty, and crime—the progress of the century that has vanished simply beggars description. Even in looking at particular aspects of it facts and figures dazzle the imagination. Take for example the growth of London as evidenced by the Directory, for which I have to thank the house of Kelly. The first edition was published in 1800. Compare it with the present one -

Year - - - - - - - - - - 1800 - - - - - - - 1900

Weight - - - - - - - - - - 13 ounces - - - - - 11½ lb.

Pages - - - - - - - - - - 292 - - - - - - - 3,350

Population - - - - - - 900,000 - - - - 5,500,000

London's area - - - - - 6,100 acres - - - 74,672 acres

In the 1800 edition no alphabetical list of the streets was given. The foolishness of our street nomenclature is evidenced by the fact that there are :-

13 Charles Streets

12 Church Streets

11 George Streets

12 James Streets

10 John Streets

14 King Streets

Other publications followed, including the Handbook to the Titled, Landed and Official Classes (1875) and Merchants, Manufacturers and Shippers (1877). In 1897, Kelly & Co Ltd became Kelly’s Directories Ltd.[4] This name stuck for another 106 years before being renamed Kellysearch in 2003 to reflect its focus away from hard copy directories and towards an Internet based product search engine.

The front cover of a Kelly's Directory sometimes stated "Kelly's Directories Ltd., established 1799",[5] however this was based on the date of issue of the first Post Office London Directory by an earlier inspector of letter carriers several decades before Kelly's involvement with that publication.[6]

Contents

Kellysearch

Today, Kelly's exists online as Kellysearch, a directory similar to the online Yellow Pages. Kellysearch.com was established in Boston in 2004.

Kellysearch.co.uk[7], not constrained by bookbinding limits, CD data storage capabilities or publication dates now contains continually updated product and service information on over 2 million companies around the world. There are Kellysearch business units set up to serve specific markets, namely:

It is now in many different languages and in the last few years has introduced a fully searchable online-catalogue library and product press release section.

The old editions of the Kelly’s Directories are seen as highly collectable by many and have also become a useful reference tool for people tracing the history of local areas (with the ancient data now available to buy on CD Rom from many entrepreneurial sources for this purpose.) Every edition of the Kelly’s Directory ever published is held in the Guildhall Library [14] in London.

References

  1. ^ "Cottingham History". accessed 11 July 2010. http://www.cottinghamhistory.co.uk/Directories.htm. 
  2. ^ Pendred, John (1955). "Appendix H: General Directories". In Pollard, Graham. The Earliest Directory of the Book Trade (reprint of 1785 ed.). pp. 83–84. ISBN 0197217591. "The first directories of counties outside London were published by Kelly in 1845; and during the next sixteen years the series was extended throughout England. In 1892 Kelly's Directories Ltd. acquired the majority of shares in Isaac Slater Ltd. [...]; and the firm of William White of Sheffield [...] was absorbed in 1898." 
  3. ^ http://www.huthwaite-online.net/hucknall/gazetteers/
  4. ^ London Gazette: no. 26876. p. 4149. 23 July 1897.
  5. ^ "Trade Directories". Stella & Rose's Books. http://www.stellabooks.com/articles/trade_directories.php. Retrieved 2011-03-28. 
  6. ^ Jane Elizabeth Norton (1966). "The Post Office London Directory". The Library (The Transactions of the Bibliographical Society). 5th series 21 (4): 293–299. doi:10.1093/library/s5-XXI.4.293. "The Post Office London Directory was started by two inspectors of the Inland letter-carriers called Ferguson and Sparkes… A third inspector, called B. Critchett, joined the enterprise in 1803 and later it was carried on by Critchett alone, then by Critchett and Woods, and then again by Critchett alone until his death in 1835. [sic; he died 18 September 1836]" 
  7. ^ Kellysearch UK
  8. ^ Kellysearch USA
  9. ^ Kellysearch UK
  10. ^ Kellysearch Netherlands
  11. ^ Kellysearch India
  12. ^ Kellysearch Germany
  13. ^ Kellysearch Asia
  14. ^ Trade directories and telephone books at Guildhall Library

External links

Bibliography