| Type | private |
|---|---|
| Industry | Almanac |
| Founded | 1973 |
| Headquarters | Mumbai, Maharashtra, India |
| Key people | Mr. Jayendra Salgaonkar, MD[1] |
| Revenue | 55 crore (US$10.45 million) |
| Employees | 150 |
| Website | Official Website |
Since its inceptio, Kalnirnay has emerged as the No. 1 and Sumangal has gained repute for being the most authentic almanac maker, providing up-to-date information about India’s traditional festivities, auspicious tithes (date according to the Indian calendar) and culture. According to the Audit Bureau of Circulation (India), KALNIRNAY is the World’s Largest Selling Publication with a circulation of 1,51,15,673 copies.
Kalnirnay is a yearly almanac for all religions, wherein auspicious dates, festivals and celebrations of Parsis, Jews, Muslims, Christians and others are mentioned in detail, in addition to those of Hindus.
Kalnirnay reaches 1,40,00,000 households in India through its seven language editions -- English, Marathi, Hindi, Gujarati, Tamil, Telugu and Kannad.
The publication also caters to a niche audience through special editions – Saundarya (Beauty), Arogya (Health), Swadistha (Delicious) and Beauty (English). In this the almanac is combined with information on the relevant topics and articles by renowned people in their respective fields.
Over 35 KALNIRNAY variants cater to a varied socio economic audience through pocket diaries which is blended with auspicious dates and tithis, KALNIRNAY for cars, offices, as yearly planners, as desk almanac, etc. Content in regional editions is related to specific customs and traditions followed therein.
The USP of the almanac are the articles by noted figures in the society, important information that is printed on the rear side of the date-pad. This content in each language edition is separately compiled by different research scholars and experienced editors.
Sumangal has always been a firm believer in retaining heritage and culture while embracing newer technology and media. In 1996, Kalnirnay became India’s first website (NIC no. 42) with the launch of www.kalnirnay.com. Since its launch, Indians around the world buy almanacs online, get tithi depending on where they are located and access the company’s rich expertise in almanac making.
Subscribers can buy the desktop edition e-kalnirnay in seven Indian languages – English, Hindi, Marathi, Gujarati, Kannad, Tamil and Telugu. One can also buy a hard copy of the annual edition of KALNIRNAY on the site. Apart from this, the site has daily almanac prepared according to calculations based on time in the US, India and UK.
Recently, Kalnirnay moved ahead with times by launching their iPhone, iPad and Android apps (applications) thus making Kalnirnay accessible anywhere and anytime.
Over the years, Kalnirnay has become a successful media vehicle with access to 1,40,00,000 households in India. Kalnirnay has seen advertisers like Hindustan Lever, Reliance, HSBC, Parle, and SBI. The reach of the print publication and the profile of the target consumers, make Kalnirnay at formidable advertising vehicle.
The publication is available in all leading retail outlets and malls in India.</ref>
It is also available on online i.e. e-kalnirnay and iPad, iPhone, iPod& Android.[2][3]
Kalnirnay was incorporated in 1973 in Mumbai by Salgaonkar Brothers. The first online edition launched in 1996.