| City of license | Leander, Texas |
|---|---|
| Broadcast area | Austin, Texas |
| Branding | 98.9 Austin's Greatest Hits |
| Slogan | "Austin's Greatest Hits" |
| Frequency | 98.9 MHz |
| Format | Oldies |
| ERP | 29,000 watts |
| HAAT | 157 meters (515 ft) |
| Class | C2 |
| Facility ID | 59982 |
| Callsign meaning | K X Big Talker (former format) |
| Former callsigns | KLTD (1988-1993) KUTZ (1993-1996) KJFK (1996-2000) KHHL (2000-2009)[1] |
| Affiliations | Citadel Media |
| Owner | Border Media Partners (BMP Austin License Company, L.P.) |
| Webcast | Listen Live-True Oldies Channel |
| Website | 989trueoldies.com |
KXBT (98.9 FM, "Austin's Greatest Hits") is an American oldies radio station licensed to serve the community of Leander, Texas. It broadcasts an oldies format to the greater Austin, Texas area.[2] The station is currently owned by Border Media Partners and the station's broadcast license is held by BMP Austin License Company, L.P. The station was assigned the KXBT call sign by the Federal Communications Commission on October 19, 2009.[1]
KXBT 98.9, "Austin's Greatest Hits", airs Scott Shannon's True Oldies Channel via satellite and has local Saturday night programming. On Saturday nights, KXBT airs Saturday Night Dance Fever live at the Iron Cactus North on Stonelake Boulevard in Austin. The program features dance classics of the 1970s, 1980s, and early-1990s to cater to the younger end of the station's 25-54 demographic.
The station's previous format was News/Talk as "98.9 The Big Talker". On August 15, 2011, after a listener survey and facing stagnant ratings, BMP Radio dropped the news/talk format in favor of oldies music. From August 15, 2011 to September 3, 2011, KXBT simulcasted KXXS ("True Oldies 92.5"). The True Oldies Channel programming moved permanently to 98.9 FM on September 3, 2011, and KXXS dropped the oldies format in favor of ESPN Deportes, formerly located on KWNX 1260 AM.
This is the second incarnation of the oldies format on 98.9 FM. The first attempt was in 1988 as KLTD "Kool 99 FM" Satellite Music Network Kool Gold format brought to them by Adams Broadcasting which eventually spun off the Kool Gold format to Dial Global which lasted until 1993 when KLTD would flip to KUTZ as part of the Satellite Music Network-Z Rock Network. This is also the third attempt at satellite-based programming on 98.9 FM.
98.9 FM would flip again to talk radio KJFK in 1996 which would last until Border Media Partners acquired the station in 2000 when the station would become "Exitos 98.9" KHHL and later "La Ley 98.9" as a Regional Mexican-music format.
The Regional Mexican-music format would last until November 29, 2009, when Bain Capital took over most of the assets of the Austin, Texas cluster of Border Media Partners as a result a second attempt at talk radio on the frequency as "98.9 The Big Talker".
As "98.9 The Big Talker", the station's weekday line-up included The Sean Rima Show during morning rush hour/drive time hours, The Glenn Beck Program during late-morning and early-afternoon hours (often referred to in radio station lingo as the Rush Limbaugh time slot), The Dave Ramsey Show during mid-afternoon hours, The Schnitt Show during late-afternoon hours, and The Mark Levin Show during late-rush hour and early-evening hours. The weekends included The Jesus Christ Show, The Otherside with Steve Godfrey, Leo Laporte The Tech Guy, John Clay Wolfe, and The Weekend. The station was also the Houston Texans affiliate for the Austin, Texas market.
|
|||||||||||||||||
|
||||||||||||||