| City of license | Sanger, Texas |
|---|---|
| Broadcast area |
Denton/McKinney/Fort Worth/Gainesville/ Sherman/Denison/Southern Oklahoma |
| Branding | 89.7 Power FM |
| Slogan | "The Christian ROCK Station" |
| Frequency | 89.7 MHz |
| First air date | 1999 |
| Format | Active Christian rock |
| ERP | 14,000 Watts |
| HAAT | 518 meters |
| Class | C1 |
| Facility ID | 76285 |
| Former callsigns | KTPW (1999-2004) |
| Owner | Research Educational Foundation, Incorporated |
| Webcast | Listen Live |
| Website | http://www.897powerfm.com/ |
KVRK is a Christian rock music formatted radio station located in Dallas, Texas. It is owned and operated by Research Educational Foundation, Inc. (a non-profit entity) and broadcasts on 89.7 FM. As a non-profit, it annually hosts two fund-raising drives to remain on the air.
KVRK advertises itself as "Power FM," "89.7 Power FM," and "The Christian Rock Station." It broadcasts at 14,000 Watts from a tower in Sanger, Texas.
After a two year stay in Florida, Eldred and Raye Nell Thomas, returned to the Dallas area and decided to start a Christian radio station. Through other business interests, Mr. Thomas learned of KVTT, an existing station that operated as an extension of Elkins Institute, a broadcasting training facility. With retirement looming, Bill Elkins, the founder and president of the Elkins Institute, wanted to find someone to continue with the station he had operated since 1950. In March 1976, Mr. Thomas became the president of Research Educational Foundation, Inc. and General Manager of KVTT. (Eldred and Raye Nell Thomas are now both deceased.)
In 1994, KVTT applied to the Federal Communications Commission (FCC) to begin broadcasting a full-time Christian rock station for the Dallas/Fort Worth Metroplex. Around the same time, 1995, the station began to target the area youth with their music programing in the evenings with "Power Mix" on weeknights, "Youth Wake" (later "Lighthouse 21") on Saturday nights and Spin 180 on Sunday nights.
It took over 4 years for the application to be processed and granted by the FCC. A license was granted to broadcast at 14,000 watts as KTPW and transmit from a tower north of the Dallas/Fort Worth Metroplex in Sanger, Texas on January 18, 1999. The new station began broadcasting July 27, 1999.
In 2004 REF Inc. released its responsibility to KVTT and is responsible only for Power FM.
The KVRK call letters were established June 14, 2004.
Power FM also has a TV show on JCTV called FM.
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