| City of license | Sun City West, Arizona |
|---|---|
| Broadcast area | Phoenix metropolitan area |
| Branding | 95.1 Latino Vibe |
| Frequency | 95.1 (MHz) |
| First air date | 1996 |
| Format | Hispanic rhythmic |
| Audience share | 1.8 (Spring 2008, Arbitron[1]) |
| ERP | 41,000 watts |
| HAAT | 849 meters |
| Class | C |
| Facility ID | 16770 |
| Callsign meaning | "VIBE" |
| Owner | Sun City Communications (Sun City Licenses) |
| Webcast | Listen Live |
| Website | 951latinovibefm.com |
KVIB (95.1 Latino Vibe) is a bilingual (Spanish/English) radio station serving the Phoenix metropolitan area and licensed to Sun City West, Arizona. The station is owned by Sun City Holdings under the name of "Sun City Communications," and is part of the Great Hill Partners investment portfolio.
KVIB is currently the only Phoenix-area station to adopt the Hispanic rhythmic ("hurban") format, a youth-oriented radio format that plays both Spanish-language and English-language pop. The station's mix of music targets the Valley's burgeoning young Latino population, particularly long-time residents who can speak English but prefer Spanish.
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