| City of license | Portland, Oregon |
|---|---|
| Broadcast area | Portland, Oregon |
| Branding | 98-7 KUPL |
| Slogan | "#1 For The Most New Country" |
| Frequency | 98.7 MHz |
| First air date | June 6, 1948 (as KPOJ-FM) |
| Format | Country |
| ERP | 36,000 watts |
| HAAT | 440 meters |
| Class | C1 |
| Facility ID | 4114 |
| Callsign meaning | CoUPLe; K yoU PortLand |
| Former callsigns | KPOJ-FM (1948-1968) KPOK-FM (1968-1973) |
| Former frequencies | 98.7 MHz (1948-1964) 98.5 MHz (1964-1997) |
| Owner | Alpha Broadcasting |
| Sister stations | KBFF, KINK, KUFO, KXTG, KXL-FM |
| Webcast | Listen Live |
| Website | kupl.com |
KUPL-FM (98.7 FM, occasionally also pronounced as Couple) is an American commercial broadcast radio station based in Portland, Oregon. It specializes in country music with studios in downtown Portland. KUPL is owned by Alpha Broadcasting (purchased from CBS Radio in August 2009)[1] and broadcasts at 98.7 MHz FM.
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KUPL-FM began on June 6, 1948 as KPOJ-FM on 98.7 FM and moved to 98.5 FM on March 27, 1964. On August 15, 1968 KPOJ-FM changed call letters to KPOK-FM. On July 11, 1973 KPOK-FM changed call letters to the current KUPL-FM and aired a beautiful music format until March 16, 1984, when they switched to their current country format as "K98, Continuous Hit Country". On September 4, 1997 KUPL-FM moved from 98.5 FM to 98.7 FM.
In March 2011 the station reverting to branding itself simply as "98-7 KUPL, #1 For The Most New Country."
The current lineup (as of May 31, 2011) is as follows
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