| City of license | Santa Barbara, California |
|---|---|
| Broadcast area | Santa Barbara, California |
| Branding | La Preciosa 1490 |
| Frequency | 1490 (kHz) |
| First air date | January 9, 1929[1] |
| Format | Spanish Adult Hits |
| Language | Spanish |
| Power | 1,000 watts |
| Class | C |
| Facility ID | 61712 |
| Former callsigns | KDB (1929-1990) KSPE (1990-1997) KBKO (1997-2008) KIST (2008-2010) |
| Owner | Rincon Broadcasting (Rincon Broadcasting License Subsidiary, LLC) |
| Sister stations | KFYZ, KIST-FM, KSBL, KTMS, KTYD |
| Webcast | Listen Live |
| Website | santabarbara.lapreciosa.com |
KSPE (1490 AM) is a Spanish adult hits radio station in Santa Barbara, California. It first began broadcasting in 1929 under the call sign KDB. The station is owned by Rincon Broadcasting.
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The station was previously known as KDB as a sister station to KDB (FM) 93.7, and was once owned by RKO General as part of the Don Lee Network. Recently, the station moved its previous Regional Mexican "Radio Bronco" format to sister station KIST-FM.
On January 11, 2007, Clear Channel Communications sold all of its radio stations in Santa Barbara to Rincon Broadcasting. On October 28, 2008, the KBKO call sign that had been used for 11 years were replaced with KIST, which had been dropped from 1340 AM (now KCLU).
On July 19, 2010, KIST changed their call letters to KSPE.
On September 15, 2010 the format was changed from progressive talk to Spanish adult hits under the name of "La Preciosa".
Classical (1980–1990)
Regional Mexican (1990–2007)
Progressive Talk (2007–2010)
Spanish Oldies (2010–Present)
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