City of license | Brusly, Louisiana |
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Broadcast area | Baton Rouge |
Frequency |
96.1 HD-2: 80s-90s Oldies |
First air date | 1989-08-18 (as KIEZ) |
Format | Adult Contemporary |
ERP | 50,000 watts |
HAAT | 137.0 meters |
Class | C2 |
Facility ID | 40866 |
Callsign meaning | K RiVEr (a reference to the nearby Mississippi River) |
Former callsigns | KIEZ (1989-1991) |
Owner | Clear Channel Communications (Capstar TX) |
Webcast | [1] |
Website | 961theriver.com |
KRVE (Lite Rock 96.1 the River) is an Adult Contemporary outlet serving the Baton Rouge area. The Clear Channel Communications station broadcasts at 96.1 MHz with an ERP of 50 kW and is licensed to Brusly, Louisiana. Its current slogan is "Lite Rock, Less Talk."
KRVE is the home station for the syndicated morning drive show "Murphy, Sam and Jodi". [1]
The station was originally at 96.3 and changed its frequency and format in 1991. The call letters were previously owned by a Portuguese language FM radio station (now country music station KRTY) in San Jose, California. The station was assigned the call letters KIEZ on 1989-08-18. On 1991-07-15, the station changed its call sign to the current KRVE.[2]
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