| City of license | Leavenworth, Kansas |
|---|---|
| Broadcast area | Kansas City metropolitan area |
| Branding | The Rock! |
| Slogan | Kansas City's Rock Station |
| Frequency | 98.9 MHz |
| First air date | April 2, 1992 |
| Format | Active Rock |
| ERP | 98,500 watts |
| HAAT | 335 meters |
| Class | C0 |
| Facility ID | 74101 |
| Callsign meaning | K Q The RoCk |
| Owner | Entercom |
| Webcast | Listen Live |
| Website | www.989therock.com |
KQRC-FM is a radio station licensed to Leavenworth, Kansas, and serves the Kansas City metropolitan area. The station's morning show, hosted by shock jock Johnny Dare, is regularly ranked atop the local Arbitron ratings. Its studios are located in Mission, Kansas.
The station, with the brand name 98.9 The Rock, broadcasts an Active Rock/Album Oriented Rock format consisting of Hard rock and Heavy metal acts. They tend to play heavier rock than modern rock/alternative rock sister station KRBZ with such artists as Disturbed, Godsmack, Staind and Shinedown mixed with older rock acts like Black Sabbath, Guns N' Roses, AC/DC, Def Leppard and Van Halen. Metallica is frequently played, including a featured "Mandatory Metallica" at 9:00 p.m. weekdays with three consecutive songs by the band. At 11 p.m. the station plays "The Pit," which is an hour of heavy metal and death metal. The Rock airs two nationally-syndicated shows on Sundays—The House of Hair with Dee Snider at 8 a.m., then the rock news show HardDrive with Lou Brutus at 10 p.m. The rest of the station's schedule features normal airplay.
Every summer KQRC hosts Rockfest, currently the largest single-day music festival in North America.[1] Past headliners include Disturbed, Godsmack, Staind, Seether, Stone Temple Pilots, and Korn.
On September 26 of 2010, KQRC was the first FM Radio Station in the Country to release an app for the iOS operating system (apple mobile devices) that offered an events list with Google Mapping, and push messaging.
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The 98.9 MHz frequency shuffled between formats when it first went on the air in 1974. Starting out as a country station, it tried to topple KBEQ in the Top-40 market in the mid 1980s as KZZC (ZZ-99), but to no success. In 1987, The Wave debuted, becoming one of a multitude of adult contemporary stations. However that station also did not last, against longtime competitors KUDL and KMXV.
Since debuting in April 1992, The Rock has lived up to its name in the stability of its format, surviving a rock format shuffle in 1997 that claimed Kansas City's (then) longest-surviving (23 years) FM rock station, KYYS "KY-102". Despite its success, the station has seen several program directors come and go, including the late Doug Sorensen (The Rock's very first PD), Greg Stevens, Vince Richards and Neal Mirsky. The station's current PD, Bob Edwards, has been at the helm since March 2003.
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