| City of license | Honolulu, Hawaii |
|---|---|
| Broadcast area | Honolulu, Hawaii |
| Branding | 93.1 Da Pā'ina |
| Frequency | 93.1 (MHz) |
| First air date | October 1, 1967 |
| Format | Contemporary Hawaiian/Reggae |
| ERP | 100,000 watts |
| HAAT | 565 meters |
| Class | C |
| Facility ID | 16745 |
| Owner | Ohana Broadcast Company, LLC. |
| Sister stations | KDDB-FM, KPOI-FM, KUMU-FM |
| Webcast | Listen Live |
| Website | 931dapaina.com |
KQMQ-FM (93.1 FM) is a radio station based in Honolulu, Hawaii. The Ohana Broadcast Company, LLC outlet broadcasts at 93.1 MHz with an ERP of 100 kW. The station also transmits on Oceanic Time Warner Cable digital channel 868 for the entire state of Hawaii.[1] It offers a proprietary blend of Hawaiian/Island Reggae and traditional Reggae music format branded as "93.1 Da Pā'ina" (Hawaiian for large fun gathering and party). The programming is led by local radio vet Rick Thomas.
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The station, which signed on the air on October 1, 1967, originally was an AOR outlet in its early days after it was acquired from Cec Heftel and began broadcasting "Album cut" music around 1976. Gene Davis was Program Director, Lee Abrams was consultant. Davis did morning drive. Among the other DJs were Ron Wood, Bob Cole, Noel Grey. It was the first station in Hawaii to include local contemporary music in its regular play list, thus giving exposure to groups like Kalapana, Cecilio and Kapono, and Keola and Kapono Beamer
By the 1980s it inherited the Top 40 format from KKUA and would continue it into the 1990s. In 2000 it would switch to an All-80s & 90s format, as their format would move over to sister station KDDB. It was then known as "93.1 The Q". In 2005 they would return to Mainstream Top 40 with a Modern AC lean as "93.1 The Zone." During their tenure its listenership was 3.9 percent of Hawaii's listeners.
On February 4th, 2011, KQMQ dropped their Top 40/CHR format and began stunting with all-Bob Marley music during the weekend until February 7, 2011, when it flipped to a format that consists of Reggae and Contemporary Hawaiian music, billing it as "93.1 Da Pā'ina." The move to a Reggae-based format make this the second of its kind in the United States. This was preceded by what proved to be a decoy media release that the new format would be Traditional Hawaiian "Nā Mele 93.1," a brand that is used at parent company Ohana Broadcasting's other outlets in Hawaii. Interestingly, February 6th was also Marley's birthday, which made this flip more interesting. According to PD Rick Thomas, "Pa’ina’s mission to is to have fun and play the reggae and island jams people really want to hear."[2] With this move, KQMQ will face competition from two other Hawaiian Contemporary outlets that also feature Reggae music in their presentation, KDNN and KCCN.
KQMQ has boasted some of the most famous radio talents in the market. Some names that occupied the morning drive slot include: Chris Hughes, Augie Tulba (Da Augie Radio Show), Kimo Leahi, Austin Vali, Tony Taylor, Scotty B, Bridgette Sarchino, Sam The Man, Hawaiian Ryan, Leikia, Dan Cooke, Michael Qseng (deceased)& Danielle Tucker (Morning Madness), Jeff Kino and Lois Miyashiro and Shawn Ho (The Morning Zoo), Justin Cruz, Wili Moku(deceased) with Wild Kyle the traffic guy, Laurie Ann Solomon, Cliff Richards (deceased) & Erika Engle, and Kari Steele.
Some other well known radio personalities that worked other on-air shifts include: Kimo Akane, Kriss Hart, Kevin "Bish" Bishop, Myk Powell, Lou Richards (actually he was on KKUA AM which became KQMQ AM), Michael W. Perry, Mark "Mars Frehley" Marolt, Jon Kealoha, Shawn Ho, Jon E. Blaze, Candace Cruise, Kurt Williams, Kathy With A "K", Timster, Bruddah Bryan, Roro, Lisa D. and Steve Kelly.
During its second run as a Top 40/CHR, KQMQ FM was the first station in the U.S. and all other countries to play Linkin Park's "New Divide". This was certified by Mediabase 24/7. KQMQ also achieved the status of playing more music than any Honolulu radio station during the workday.
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